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Apple announces up to $500 price hikes on MacBook, iPad, more: Get in on the Prime Day deals before they hit Amazon

Tim Cook warned us and it has just actually happened, Apple has just officially increased prices on the latest current-gen MacBook models, iPads, and more. These prices increases have not hit Amazon yet and you’ll almost certainly want to get in on the Prime Day deals now before they do. 

As per our report at 9to5Mac, Apple has now increased the price on MacBook Neo by $100, while MacBook Air has now jumped up a whopping $200, alongside price hikes on MacBook Pro, iPad, iPad Air, and more. 

It appears pricing on iPhone, Apple Watch, and AirPods is still safe, for now.

That’s not an insignificant price hike by any means, and the Amazon Prime Day deals on all of it just got a whole lot more enticing – MacBook Neo at $10 off on Amazon right now is effectively $110 under the list price now:

MacBook Neo

M5 MacBook Air

M5 MacBook Pro

M5 Pro MacBook Pro

M4 iPad Air

iPad 11

AirPods

Apple Watch Series 11

Apple Watch Ultra 3

  • Black Apple Watch Ultra 3 w/ Black Ocean Band $649 (Reg. $799) – New all-time low
  • Black Apple Watch Ultra 3 w/ Black Alpine Loop $649 (Reg. $799) – New all-time low
  • Black Apple Watch Ultra 3 w/ Black Milanese Loop $749 (Reg. $899) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Anchor Blue Ocean Band $649 (Reg. $799) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Light Blue Alpine Loop $649 (Reg. $799) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Blue Trail Loop $649 (Reg. $799) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Natural Milanese Loop $749 (Reg. $899) – New all-time low

Apple Watch SE 3

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices


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