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Target Circle Prime Day sale now live: Thousands of discounts up to 40% off, daily deals, more

Alongside the 2026 Amazon Prime Day sale and the giant Best Buy Tech Fest event, Target has now officially launched its Circle Deal Days competitor sale. Featuring thousands of its own price drops, ranging from tech and Switch games to apparel for the whole family, groceries, and more, it will also be delivering a selection of Deals of the Day through the rest of the week. 

Target Circle Deal Days now live to take on Prime Day

The Target Circle Deal Days event is Target’s take on Prime Day. It too is a 4-day event featuring thousands of price drops across a broad range of products categories and it is now live through Friday. You will need a FREE Target Circle account to take advantage of most of the deals here.

We already got a look at the preview ad and he’s a quick overview of the deals Target is featuring this year:

A advertisement for a store

Target Circle Deal Days – Deals of the Day

For each day of the event, starting right now, Target is offering a collection of deals up to 40% off for 24-hours only. The first batch of those offers is now live.

It, of course, will have a hard to time for the most part keeping up with Amazon and Best Buy on the big tech deals, so we will leave you with Apple all-time lows that are already live and some additional highlights below:

AirPods

Apple Watch Series 11

Apple Watch Ultra 3

  • Black Apple Watch Ultra 3 w/ Black Ocean Band $649 (Reg. $799) – New all-time low
  • Black Apple Watch Ultra 3 w/ Black Alpine Loop $649 (Reg. $799) – New all-time low
  • Black Apple Watch Ultra 3 w/ Black Milanese Loop $749 (Reg. $899) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Anchor Blue Ocean Band $649 (Reg. $799) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Light Blue Alpine Loop $649 (Reg. $799) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Blue Trail Loop $649 (Reg. $799) – New all-time low
  • Natural Apple Watch Ultra 3 w/ Natural Milanese Loop $749 (Reg. $899) – New all-time low

Apple Watch SE 3

AirTag 2

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices


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