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Amazon 2026 fall Prime Day now live! 2-days only, millions of deals, all-time low prices

Avatar for Justin Kahn  | Oct 6 2026 - 1:39 am PT
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Prime Big Deal Days-fall Prime Day 2026-now live
NOW LIVE!/Fall Prime Day

The official Amazon Prime Big Deal Days sale event is now live! While we were already tracking loads of seriously notable early deals, including everything from AirPods Pro 3 down at one of the lowest prices ever, new all-time lows on Apple’s latest M6 Mac mini lineup, the lowest prices to date on select Amazon tech, and much more, the official sale event is now live with millions of new deals and even lower prices on loads of popular releases. 

Amazon Prime Big Deal Days now live

The fall Amazon Prime Day, or Amazon Prime Big Deal Days, is now live and kicking with millions of price drops across just about every product category you can think of. All of the deals are waiting right here, but you can lock in to specific product categories below:

While just about all of the best deals are now live, Amazon is once again running its “Today’s Big Deals” section with a revolving door of new deals throughout the 48-hours sale event: They go live on this page three times daily at midnight, 8 a.m., and 1 p.m. PDT. 

A collage of electronic devices

Apple fall Prime Day deals

This Apple fall Prime Day deals are flying now with new all-time lows, some of the best prices ever on AirPods Pro 3 and much more:

A collage of a device

Amazon fall Prime Day Echo, Fire TV, and more deals

Amazon is now offering loads of price drops across its entire slate of in-house tech devices, from Echo and Kindle through to the 50% launch deal on its all-new Fire TV Stick 4K.

Amazon revealed its all-new Fire TV Stick 4K and the updated remote included, and you can now score with a giant 50% launch discount, alongside deep discounts across the Fire TV Stick lineup:

  • NEW 2026 Fire TV Stick 4K $30 (Reg. $60)
    • Clip the on-page coupon or use code 4KINTRO at checkout


When is the fall Prime Day sale?


Amazon Prime Big Deals Days runs from October 6 through to October 7, 2026


What time does Prime Big Deals Days start?


Prime Big Deals Days starts at 12:01 a.m  PT/3:00 a.m. ET on October 6.


When does fall Prime Day end?


Fall Prime Day ends at 11:59 p.m. PT on October 7, or 2:59 a.m. ET on October 8. 


Is Prime Big Deal Days the same as Prime Day?


Effectively, yes. The Prime Big Deal Days is the officially name for what is effectively the same as the main summer Prime Day sale. 


What is the difference between Prime Big Deal Days and Prime Day?


Not much. The main difference between Prime Big Deal Days and Prime Day is the length: Prime Big Deal Days is a 2-day sale and the summer Prime Day is a 4-day sale event. 

What is on sale for fall Prime Day?

Everything, or just about anyway. From Apple, Google, and Samsung, to LEGO, e-scooters, smart home gear, apparel for the whole family and a whole more:

Fall Prime Day Tech Deals

Save over $500 on select cameras from Nikon and Canon.
Save up to 60% on select devices including the Echo Dot 2-pack and the Ring Battery Doorbell Plus with Indoor Cam Plus bundle.
Save up to 50% on select headphones and earbuds from Bose, soundcore, and Beats.
Save up to 40% on select PCs and laptops from Dell, HP, and Asus.
Save up to 40% on select floorcare from Ninja, Dyson, and iRobot.
Save up to 30% on select thermostats from Google, ecobee, and Honeywell.
Save up to 30% on select LED lighting and smart plugs from Philips Hue, GE, and TP-Link.
Save up to 30% on select smart locks and garage openers from Schlage, Chamberlain, and Kwikset.
A box with a blender and a video game controller
Fall Prime Day Home Deals

Save over $500 on select Breville espresso machines.
Save up to 40% on select bedding and blankets from UGG, Barefoot Dreams, and Utopia.
Save up to 40% on seasonal home décor from Lenox, National Tree Company Store, and Artoid Mode.
Save up to 40% on select kitchen appliances from Ninja, Keurig, and Crock-Pot.
Save up to 40% on select power tools from DEWALT, CRAFTSMAN, and Bosch.
Save up to 40% on select furniture and accent pieces from Zinus, Loloi, and Jonathan Y.
Save up to 35% on select cookware and bakeware from All-Clad, Cuisinart, and Lodge.
Save up to 30% on candles from WoodWick Candle and Yankee Candle.
Save up to 30% on fall favorites like leaf blowers from EGO+ and WORX and fire pits and patio heaters from Cuisinart, TIKI, and Outland Living.

Fall Prime Day Clothing and Apparel Deals

Save up to 50% on select styles from Zappos on Amazon, including picks from Crocs, Cole Haan, PUMA, UGG, Arc’teryx, and more.
Save up to 40% on select boots and footwear from Dr. Martens, FRYE, and Hunter.
Save up to 40% on select sweaters, denim, and outerwear from Carhartt, Levi’s, and Free People.
Save up to 40% on select makeup in this season’s Vamp Noire trend—dark lips, smoky eyes, and bold nails—from URBAN DECAY, Clinique, and NYX.
Save up to 40% on select trending K-beauty picks from LANEIGE, Dr.Jart+, and innisfree.
Save up to 30% on select jewelry and accessories from Kendra Scott and Michael Kors.
Save up to 30% on select Shopbop styles from brands including Veja, Vans, and Havaianas.
Save up to 30% on fall wardrobe staples from Amazon Essentials—joggers, fleece sweatshirts, denim, and layering basics.

Fall Prime Day Halloween Deals

Save up to 40% on select party supplies and decorations, including outdoor inflatables and yard decor.
Save up to 35% on Halloween costumes for the whole family, from trending characters to classic favorites like Spider-Man and Disney.
Halloween candy and trick-or-treating essentials starting at $5 from Reese’s, Sour Patch Kids, and Snickers.
Shop the Halloween Top 100+ including the season’s most-wanted candy, costumes, décor, and party must-haves, all in one place.

Fall Prime Day Toy Deals

Save up to 40% on select sensory toys from Play-Doh, Kinetic Sand, and more.
Save up to 40% on select collectibles and trending toys from Funko, Miniverse, and more.
Save up to 30% on select classics from Hasbro Games, Mattel Games, Hot Wheels, and Barbie.
Save up to 30% on select building sets and creative play from LEGO and MAGNA-TILES.
A box with boots headphones and binoculars
Fall Prime Day Tailgating Deals

Save up to 40% on select TVs and streaming devices from TOSHIBA, TCL, and Sony.
Save up to 30% on select game day and tailgating gear from Weber and Blackstone.
Select snack deals $1 and under, including Nature’s Own Perfectly Crafted Brioche Style Bread, Sabra Classic Hummus, Reser’s Deviled Egg Potato Salad, and Amazon Kitchen Pico de Gallo Salsa.

Fall Prime Day Grocery Deals

Save up to 35% on select grocery and pantry picks from Pringles, poppi, and KIND.
Save up to 35% on select refrigerator water filters from Samsung, LG, everydrop, and Frigidaire.
Save up to 30% on select cleaning favorites from Lysol, Scott, and Tide.
Save up to 30% on select pet supplies from Purina, FRONTLINE, and Fresh Step.
Cold and flu relief from Amazon Basic Care starting at $4 including liquid syrups, softgels, and combo packs for day and night.

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices

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