The 2026 fall Prime Day sale is officially flying now with AirPods Pro 3 down at $70 off, a host of all-time lows live across the brand new Apple Watch Series 12 lineup starting from $350, and even some Apple Watch Ultra 4 models at nearly $100 off.
Amazon Prime Big Deals Day sale features a collection of $50 price drops across several Apple Watch Series 12 models to deliver new Amazon all-time low pricing, but you will also find the lowest prices to date on the new Ultra 4 as well.
While stock and deal pricing still appears to be a bit unreliable as of the time of writing – configurations keep popping in and out of stock at the Prime Day price, there are some you can score right now including the new Black Titanium Apple Watch Ultra 4 with the latest Burgundy Trail Loop down at $699.99 shipped. That’s $99 off the list price and the lowest we have ever tracked.
- Black Apple Watch Ultra 4 w/ Burgundy Trail Loop $700 (Reg. $799)
- Natural Apple Watch Ultra 4 w/ Milanese Loop $800 (Reg. $899)
As of right now, these are the only two models seeing the near $100 price drop, but the Black Ultra 4 with the matching black Milanese Loop has been down in the $99 off range a few times on and off, so check back if it’s not live when you lick through.
- 42mm Apple Watch Series 12 $350 (Reg. $399)
- 46mm Apple Watch Series 12 $400 (Reg. $450)
- 42mm Apple Watch Series 12 GPS + Cell $450 (Reg. $500)
- 46mm Apple Watch Series 12 GPS + Cell $500 (Reg. $550)
More of the best Apple deals now live for fall Prime Day week below:
- AirPods Pro 3 $179 (Reg. $249) – one of the best prices ever
- AirPods Max 2 $429 (Reg. $549) – one of the best prices ever
- M5 MacBook Air configs now $200 off – best price in months
- 2026 M6 Mac mini 16GB/256GB $780 (Reg. $899) – All-time low
- 2026 M6 Mac mini 16GB/512GB $950 (Reg. $1,099) – All-time low
- 2026 M5 Max Mac mini 24GB/512GB $1,550 (Reg. $1,699) – All-time low
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