Fitbit taking on Apple Watch with $160 Versa Lite Edition: 4-day battery, sleep tracking, colorful
from 9to5Mac - Mar. 6th 2019 10:01 am ET
Apple doesn’t share data about how many watches it sells, but the industry consensus is that the Apple Watch is the clear market leader with half the smart watch market in 2018. Fitbit’s latest smart watch entry may give the Apple Watch a run for its money, however, with a mix of colors that pop and a more affordable price.