Last week Mac and iOS developers Macphun decided to make its popular FX Photo Studio app for iPhone free. The result? over a million new downloads in just a few days and the top spot among free photo apps on the App Store. Today, in celebration and to help meet its goal of 10 million downloads, Macphun is also making the HD iPad version of the app free as well:
The biggest news for Monday is that we decided to run for 10 million downloads. Because of that, starting from today, FX Photo Studio HD for iPad is also free. The tablet version works like a charm on both iPad and iPad mini. Go get it.
Let this be a lesson to devs wondering whether or not making your app free for a limited time can have a major impact.