The Polaroid brand is best known for its instant camera and film products but most recently, the miniature Polaroid Cube camera is getting all of the attention. Officially revealed just this week, the tiny, cubed shaped camera is designed to sit somewhere between a full on action cam and a more casual solution.

Head below for more details, availability and a brief introduction video: 

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Described as the “World’s Funnest, Cutest Lifestyle Action Camera,” Polaroid Cube offers 90 continuous minutes (on a single charge) of 720p or 1080p video recording in a 1.4-inch squared package. It has a 124 degree viewing angle and produces still images at 6 MP.

The President and CEO of Polaroid, Scott W. Hardy, explains:

 “…We are expanding the lifestyle action camera market for the family, or everyday user.  We’re not all cliff divers or extreme athletes, many of us would like to be able to capture and share a monumental moment such as our child’s first bike ride, a walk in the park with the family dog or a family weekend beach excursion out on the water…The Polaroid Cube offers the everyday user a fun, easy to use way to capture the exciting action unfolding in their daily lives.”

Its “rugged” rubberized exterior is “weather-proof” and features a simple one button design with a hidden control panel containing a switch to choose between 720p and 1080p recording, a microSD slot (up to 32GB), and a microUSB connection for charging and syncing. It is ready to record video and audio right out of the box and can handle night recording with its built-in microphone and LED-light.

Polaroid Cube-lifestyle cam-preorder-02

The Cube features a magnet along the bottom allowing it to be mounted on any applicable surface, as well as its own line of custom accessories. There are 8 unique attachments available specifically for the Cube including everything from tripod mounts and waterproof cases, to tripods and helmet/bicycle mounts, ranging from $17.99 to $39.99.

The Polaroid Cube’s design is attributed to industrial designer Robert Brunner and design firm Ammunition, who were previously responsible for brands such as Adobe, Beats by Dre, Square, and Williams-Sonoma

While it certainly won’t take as much of a beating as the popular GoPro line of action cams, it isn’t going to cost you near as much either.

Now available for pre-order at $99 with an October 1st shipping date, the Polaroid Cube is available in 3 colors: black, blue, and red, each with the Polaroid Color Spectrum emblazoned around the sides.

Full Press Release below:

Grab The Newest Cam on the Market and Go Capture Life!

Polaroid Cube offers fresh design, broad range of accessories at affordable price point

Ridgefield Park, NJ-September 25, 2014 – The eagerly anticipated Polaroid Cube lifestyle action video camera is now shipping and cracking open the high-octane action market for everyday consumers who want to capture videos with friends, family or pets anywhere.  In recent months, the camera has piqued everyone’s interest, as thePolaroid Cube is a cute, fun, lighthearted camera that truly embodies the Polaroid DNA.  Offered in a variety of eye-catching colors with the iconic Polaroid Color Spectrum emblazoned around it much like a racing stripe, the lightweight, affordably priced Polaroid Cube features a distinctive 35mm square design, harkening back to 35mm film and a range of fun mounts and accessories.

 “Just as Polaroid did with photography in the 70s, we are expanding the lifestyle action camera market for the family, or everyday user.  We’re not all cliff divers or extreme athletes, many of us would like to be able to capture and share a monumental moment such as our child’s first bike ride, a walk in the park with the family dog or a family weekend beach excursion out on the water,” said Scott W. Hardy, President and CEO of Polaroid. “ThePolaroid Cube offers the everyday user a fun, easy to use way to capture the exciting action unfolding in their daily lives.”

Innovative Design

Embodying the Polaroid commitment to helping people capture and share life’s most memorable moments, thePolaroid Cube lifestyle action video camera features an iconic one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets, household appliances and more. Renowned design firm Ammunition created the product and packaging design of the Polaroid Cube and its accessories. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, and Williams-Sonoma.

Feature Rich

Proving that great things do come in small packages, the stylish and trendy lifestyle camera has a wide angle lens with 124° of coverage which can capture high definition video at 1080 or 720p and still images at 6 MP with a simple one-button operation.  The camera supports up to 32 gigabytes using a microSD card and allows for up to 90 minutes of video thanks to the high capacity battery. Additionally, the Polaroid Cube is weatherproof and features an integrated microphone and LED-light for usage at night or in the dark.

Wearable Accessories

The Polaroid Cube lifestyle action video camera has a unique set of accessories and mounts including a bumper case to wear it around the neck, carabineer clip to snap it onto any belt or backpack, a water-proof housing and suction cup mount for fun water play, and a monkey stand which sits on a desk, table or other flat surface guaranteeing the Polaroid Cube is always ready to go!

The Polaroid Cube lifestyle action video camera is available for $99.99 online at www.Polaroidcube.com,www.amazon.com and in select stores starting October 1. For more information, please visitwww.Polaroidcube.com.

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