February 23, 2015

Target has dropped its free shipping threshold down to $25 making it one of the best places to order small items from. By meeting the minimum order limit, Target customers will receive free 3-5 business day shipping as well as free returns on all orders. They also have free in-store pick up which is another advantage over some online retailers you have a local store. In comparison, Best Buy and Amazon offer free shipping on orders of $35+, while Walmart takes off the fee at $50+.

Target has upped its online offerings in recent years, with programs such as Cartwheel handing out discounts and its REDcard bringing additional 5% savings plus free shipping on all purchases. Much like Amazon, Target has a subscription service for some goods which also allows you to schedule delivery and save 5% on eligible orders.

Head over to Target’s shipping hub for more details on this change.

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Target Lowers Free Shipping Minimum to $25 for Online Orders

MINNEAPOLIS — February 23, 2015

Target Corp. (NYSE: TGT) announced today that, effective immediately, all online orders of $25 or more now qualify for free shipping, with virtually no exclusions. The new minimum, decreased from $50, makes Target’s new free shipping threshold among the most compelling offers in online retailing.

“Lowering the free shipping threshold from $50 to $25 is one more way Target is putting guests first and making it easier for them to shop Target when and where they want,” said Jason Goldberger, president of Target.com and Mobile. “We saw an enthusiastic response to our free shipping offer over the holidays. Now, whether guests are stocking up or doing fill-in shopping, we’ve enhanced our year-round shipping offer to be one of the best in all of retail.”

Target’s new $25-minimum is just one of its free fulfillment options, including always-free in-store pickup for eligible products – with more than 80% of orders ready in one hour – and free shipping on virtually all online purchases when using a Target REDcard.

Today’s announcement comes on the heels of Target’s strong digital performance during the 2014 holiday season. Target.com set new sales records on Thanksgiving and Cyber Monday, while mobile accounted for 60 percent of Target.com traffic. Cartwheel, Target’s award-winning digital coupon app, also added 2 million new users. Cartwheel has surpassed $1 billion in promotional sales since it launched in 2013.

To support Target’s online sales growth, Target began shipping a portion of Target.com orders from select stores late last year. Early results have been positive, with shorter shipping times for guests and improved inventory management for Target. Additionally, this year Target plans to open two new online fulfillment centers – in Memphis, Tenn., and York, Penn., – to further enhance Target.com shipping for guests.

Complete details on Target’s shipping offer are available here.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,790 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.

 

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