September has been a big month for camera manufacturers as Canon, DJI, Leica and GoPro have all introduced new models. Not wanting to be left out, Fuji is showcasing its latest mirrorless option that packs a massive 51.4 megapixel camera. The GFX50S uses a new G Format Sensor that has been especially designed for Fuji. It’s nearly two times the size of a typical high-end DSLR, which is particularly impressive given its relatively small 800 gram footprint…
Fuji’s GFX 50S follows along with a similar body type to the rest of the brand’s X series cameras. There is an articulating display on the back that can be tiled in all directions to find the right angle. Fuji will also sell you a hot shoe add-on that acts as a viewfinder, too. It features the standard trigger and analog buttons on top that we’ve come to expect from most modern day cameras. This new release will be compatible with all of the new G Mount lenses that Fuji is releasing.
Obviously, the standout feature here is the whopping 51.4 megapixel sensor inside the camera. That creates images with pixels that are an incredible 5.3 microns in size (nearly double most standard outputs). The medium format camera has a default file size of 8256 x 6192, which is roughly 1.5 times a 5K iMac display.
Pricing on the new GFX 50S has yet to be finalized, but it is expected to fall under $10,000 and will be available for purchase in Q1 2017.
More New Toy of the Day:
- GoPro finally unveils its new compact Karma drone alongside the voice-controlled HERO5
- Canon makes mirrorless cameras a priority with its new EOS M5
- Leica’s new Sofort instant camera pairs high-style and Polaroid functionality
- Erato’s latest truly wireless earbuds undercut Apple AirPods on price
- TP-LINK has new smart Wi-Fi-enabled LED lights that blend Alexa-control and affordability
FUJIFILM ANNOUNCES DEVELOPMENT OF NEW MEDIUM FORMAT “GFX” MIRRORLESS CAMERA SYSTEM
Valhalla, N.Y., September 19, 2016 – In response to unprecedented interest from professionalphotographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.
Photographic Excellence and Innovation
Over the course of its proud history that extends over 80 years, Fujifilm has developed
and manufactured photographic films with advanced image resolution, outstanding
color reproduction and tonal qualities to meet the needs of professional photographers as well as photoenthusiasts. Fujifilm offers an extensive range of professional cameras under the consistent philosophythat “a camera is a tool for capturing your creative vision,” and high quality FUJINON lenses are an indispensable part of that commitment. All of the technologies and expertise of Fujifilm have beenamassed to develop the new GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.
FUJIFILM GFX 50S
The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.
Professional-use Mirrorless Camera System
As a long-term manufacturer of photographic films and medium-format film cameras,
Fujifilm was always aware of the impact that different formats have on
photographic expressions. Using a larger format gives an ultimate enhancement to a
camera’s ability to capture “texture,” “depth” and “dimension,” which cannot be attained even by substantially increasing the sensor’s pixel count.
Since the launch of the X Series, an increasing number of professional photographers
and photo enthusiasts expressed their desire to achieve the ultimate photographic expression with the X Series’ signature color reproduction. The GFX camera system with the G Format is Fujifilm’s response to their requests.
The FUJIFILM GFX 50S 51.4MP sensor can be adapted to various aspect
ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium formatfilm cameras. The GFX 50S will use the high-performance “X-Processor Pro” imaging processor toprovide Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in film and medium-format cameras.
Revolutionary Design Concept
The FUJIFILM GFX 50S revolutionizes the concept of medium-format cameras, and compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.
The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the
choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.
Newly-developed FUJINON Lenses
The FUJIFILM GFX 50S will use newly-designed FUJINON lenses with a new lens mount for highestperformance and image quality.
A new lineup of FUJINON GF lenses, designed specifically for the GFX, supports the
new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has
the short flange back distance of just 26.7mm to shorten the back focus distance as
much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the
world’s highest level.
The initial lineup will include the following six FUJINON lenses:
1. Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
2. Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in
3. Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to
95mm in 35mm format)
4. Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)
5. Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)
6. Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)
The new FUJINON lenses will feature an aperture ring, a popular feature in the X Series, and have a newC (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. Each lens will be dust and weather resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors withconfidence in challenging weather conditions.
FUJIFILM GFX 50S Key Features:
- 51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and
image quality for all professional photographers
- Can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17
- FUJIFILM “G Mount” with short flange back distance of just 26.7mm
- “X-Processor Pro” imaging processor
- Detachable electronic viewfinder
- Weather and dust resistant; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius
Availability and Pricing
The new FUJIFILM GFX system will be available in early 2017 in the U.S. with pricing to be announced at a later date.
* Design and specifications may be subject to change without notice.
For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services. For more information, please visit www.fujifilmusa.com.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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