Leica has been making an aggressive push to lower its prices with new releases in hopes of opening itself up to a new group of consumers. That trend started with its Sofort Instant Camera and continues with its new mirrorless TL model. At $1,700, it’s still more expensive that some of the most popular cameras out there but you should still expect to pay a premium for the Leica name.

The TL features a 16 megapixel APS-C sensor that is wrapped in a compact mirrorless body. It ships in a variety of sleek colors, including black, silver and titanium. There is a 3.7-inch touchscreen display on the back and it has built-in Wi-Fi for transferring images. Users will be able to attach any T or SL Leica lens. Available for purchase today from authorized retailers for $1,700.

Discover how simple handling can be – touch the screen to focus on your subject, and check and review your pictures with one swipe. The menu of the Leica TL can be configured to meet your personal preferences, so you have everything you need at a glance. Whenever you want. Wherever you want it. The integrated Wi-Fi module enables you to transfer your pictures wirelessly from your Leica TL to a smartphone, tablet or computer and share your view of the world.

Source: Leica

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