Amazon is now offering Black Friday prices on most of the Kindle lineup, highlighted by its entry-level E-reader in black or white for $49.99 shipped. That’s $30 off the regular price and a match for the lowest that Amazon has ever sold it for.

The latest Kindle E-reader features “multiple weeks” of battery life, Bluetooth connectivity and an “easy on your eyes” touchscreen display. It is rated 3.9/5 stars by over 2,100 Amazon customers. And don’t forget, it also has access to the all-new Prime Reading program that includes thousands of books and magazines with a Prime membership.

Other Kindle discounts include:

The all-new Kindle is 11% thinner and 16% lighter than the previous generation Kindle, making it easy and comfortable to hold in one hand. Recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones can suppress the body’s production of melatonin, a naturally occurring hormone that helps the body fall asleep. Because the Kindle display emits no light, you can read anytime without losing sleep. Unlike reflective tablet and smartphone screens, the high contrast touchscreen display eliminates glare in any setting—even direct sunlight.


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