AT&T officially announced DirecTV Now to much fanfare on Monday as the new online streaming service looks to offer the strongest cord cutting alternative yet. Amidst the shuffle of details was a notable deal that nets new customers free 4th Generation 32GB Apple TV when three months of service are paid in advance. DirecTV Now plans start at $35 per month, making the out-the-door price as little as $105. This deal represents a $255 value as a 4th Gen. Apple TV generally sells for $150. For a limited time, the $60 Go Big package with additional channels is available at a discounted price of $35 as a part of this launch promotion. More details on channel listings below.

DirecTV Now is also offering a free Amazon Fire TV Stick with the purchase of one-month of service, an $85 value.

For cord cutters, this may be the best alternative to traditional cable yet. DirecTV Now brings the back-end support of two industry veterans alongside a large catalog of on-demand content. The base Live a Little $35 per month package includes over 60 channels with big names like ESPN, TNT, TBS, and USA. Additional plans bring premium content and more sports. Local channels are available in select markets with hopes to expand in 2017. DirecTV Now is compatible with a number of devices, including iOS and Android. Learn more in our launch coverage that includes a full list of channels and packages.

Related: Sling TV is giving away the newest Roku Streaming Stick when you pre-pay for a month of service ($70+ value).

Apple TV: Limited time offer. Prepay for 3 months and receive a Free Apple TV—Gen 4 32 GB. Online orders will be shipped FedEx ground to address provided. Non-refundable. Limit 1 free device offer per email address. DIRECTV NOW: Compatible device and browser req’d. No refunds or credits for any partial-month periods or unwatched content.General: Limit 2 concurrent streams per account. Channels, features, and terms subject to change & may be discontinued without notice. Programming subject to blackout restrictions.

directv-now-apple-tv-deal