After the success of Alexa, as well as Siri and Google Assistant (to perhaps a lesser extent), Mattel is looking to cash in on the voice assistant market with a new product designed for kids. The happy-go-lucky Aristotle by Nabi has a number of interesting features designed for younger users including a “natural language processing” software that specifically studies your child’s speaking habits. Alongside the voice assistant component is a camera that allows parents to monitor happenings in the room. Aristotle is designed to grow alongside your kid. Initially it will offer bedtime stories and other basic games. Over time, it will expand with homework help and additional features like internet search.
The software is backed by Microsoft’s Cortana voice assistant, so it has plenty of phrases loaded up and ready to use. It’s name is somewhat curious, as it will require the child to say ‘Aristotle’ to activate the voice assistant. Question marks aside, it’s no surprise that an established player like Mattel is expanding into this market. AI has proven to be a popular tool for adults and it’s only natural that this tech would trickle down to younger ages, too. Aristotle is expected to hit store shelves in June with the speaker and camera kit retailing for $300.
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Jim Mitchell, VP and GM of nab, said, “Raising kids can be hectic and we saw a need for an IoT system that simplifies the complex and dynamic lives of families, while providing them with peace of mind. Our goal with the launch of Aristotle is to provide parents with a platform that simplifies parenting, while helping them nurture, teach, and protect their young ones.”
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