Amazon rolls out digital Dash buttons as it walks the line between ease-of-use and laziness


It’s been a long journey for the Dash button, Amazon’s physical one-press ordering system, since it was announced nearly two years ago. But with the advent, ease-of-use and success of its Echo lineup, some have wondered what the future holds for this add-on. Today, Amazon revealed new digital Dash buttons that reside on a virtual shelf for quick re-ordering of your favorite items. Of course, you’ll have access to all of the brands already associated with this service.

Unlike the physical buttons that cost $4.99 per unit, the digital alternative is free. This could potentially be the beginning of the end for Amazon’s at-home buttons. There have always been a number of pitfalls along the road to success for Dash, most notably consumer’s dependance and access to smartphone devices. Simply put, it’s easier to access the Amazon app on your phone or offer a command to Alexa than ordering and setting up one of these buttons. Digital Dash is available today and can be setup by visiting this page.

Dash Buttons are personalized shortcuts to reorder all your favorite products. You can add new Dash Buttons from the product details page of any product available with Prime shipping. You can access your buttons any time from Your Dash Buttons page on Amazon`s mobile app and web site. With this setting, Dash Button will not place a new order until your prior order is delivered—regardless of how many times Dash Button is pressed. In addition, you will receive an order notification (if enabled) for every order placed.You may cancel orders at any time before they are marked as “Shipping Soon”. Visit Your Orders on or the Amazon shopping app to review the status of your Dash Button orders, which will appear alongside your other orders.

Source: Amazon

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