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Apple’s Mac App of the Year 2015, Affinity Photo, is now available for $39.99. Regularly a $50 purchase, this is matching the lowest price we have tracked on the highly-rated photo editor. It has just about everything you could ask for in an image enhancement/manipulation app, and anything it doesn’t do is likely taken care by the company’s vector graphics software: Affinity Designer. Fortunately, that app is also on sale on the Mac App Store for $39.99, down from its usual $50. That’s matching the lowest price we have tracked outside of a brief offer over a year ago.

Mac: Affinity Photo: $40 (Reg. $50)

Mac: Affinity Designer: $40 (Reg. $50)

Be sure to hit up our daily roundups for all of the best iOS/Mac app price drops every day of the week. More on Affinity Photo and Designer below:

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Affinity Photo: $40 (Reg. $50)

Affinity Photo redefines the boundaries for professional photo editing software on the Mac. With a meticulous focus on workflow it offers sophisticated tools for enhancing, editing and retouching your images in an incredibly intuitive interface with all the power and performance you need.

Engineered for Professionals

• Open, edit and save Photoshop® PSD files

• RGB, CMYK, Greyscale and LAB color spaces

• End-to-end CMYK workflow with ICC color management

• Full 16 and 32-bit per channel editing

• Work with all standard formats like PNG, TIFF, JPG, GIF, SVG, EPS, EXR, HDR and PDF

• Panning and zooming is always live at 60fps with live previews, live tools and real-time editing

• Open and edit massive images without compromising performance or running out of memory

Unsurpassed productivity

• Full support for unlimited layers, layer groups, adjustment layers, filter layers and masks

• Resize layers without any loss of quality. Lock, hide, duplicate and merge layers easily

• Edit live filters, adjustments, effects, blend modes and masks non-destructively

• Undo history can be saved with the document so you can always undo your changes

• Task-focused workspaces for developing, post-processing, liquify and export

• Work in windowed, full screen, or separated modes with fully customisable toolbars and drag and drop panels

• Comprehensive vector drawing and text editing tools

• Advanced snapping system with pixel perfect alignment when required

• Export @1x, @2x, @3x from layers, slices or whole documents – continuously as you work!

• Record and Play macros for ultimate productivity

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Affinity Designer: $40 (Reg. $50)

Professional Graphic Design Software for the Mac.

Affinity Designer is the fastest, smoothest, most precise vector graphic design software available. Whether you’re working on graphics for marketing materials, websites, icons, UI design or just like creating cool concept art, Affinity Designer will revolutionize how you work.

It takes full advantage of macOS technologies such as OpenGL, Grand Central Dispatch, Core Graphics and is fully optimized for 64-bit and multi-core processors to squeeze every ounce of available performance from your hardware – so it’s seriously fast. Whether it’s a 100 megapixel image or the most complex vector drawing with thousands of curves, you still pan and zoom at 60fps, move objects in correct z-order and see live views of all adjustments, brushes and effects as you’re working with no compromise.

Experience the best PSD import engine out there – making it easy to collaborate with other creative professionals. Along with support for PSD, PDF, SVG, AI (PDF Stream), Freehand and EPS files you get all the flexibility you need so whether you switch to Affinity Designer for all your work, or just elements of what you do, it’s completely painless.

With professional color model support, full 16-bit per channel editing, real-time pixel preview, image slices, masks, adjustment layers and tablet support, Affinity Designer is a serious tool for creative professionals.

Real-time performance

• Panning and zooming is always live at 60fps

• Live gradients, transforms, effects and adjustments

• Optimized for documents of any complexity, zoom to over 1,000,000% for absolute precision

• Live pixel and retina view of vector artwork, wireframe view, split screen mode

• Seamless switching between tools and editing modes for frustration-free design

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