In the world of smartwatches, it seems like every designer and manufacturer is looking for a way to standout from the pack. Stark, a new project on Kickstarter, takes a different approach. This simple $40 smartwatch brings all of the connectivity you’d expect without breaking the bank (or over complicating things). It has a water-resistant casing and built-in accelerometers for tracking steps/sleep. Smartphone connectivity for iOS and Android includes text message support and other notifications.

Because of its simple design and feature set, the standout spec on Stark is its impressive two years of battery life. Even better is that it is user-replaceable if needed. The battery situation is two-fold, the watch itself has the aforementioned two-year battery while the Bluetooth 4.0 smart module lasts four months at a time. This two-pronged approach is designed to offer great flexibility for users, and Stark even includes an extra battery with purchase. Of course, there is a companion app that helps with monitoring fitness and tracking usage. With 56 days to go, Stark has raised just over $16,000 of its $20,000 goal. If all goes to plan, it will ship in July.

Luke Hallowell was born and raised in Woodstock, a little town in the northeastern corner of Connecticut. Any free time beyond what he spends working with his company is spent enjoying the outdoors; exercising, snowboarding, hiking, and fishing. Luke’s dream is that his Kickstarter project is successfully funded so that he can continue to deliver and develop stylish smartwatches that everyone can enjoy.

Source: Kickstarter