Target debuts new clothing lines ‘Wild Fable’ & ‘Original Use’ for fall w/ all prices under $40

Available in stores and online, Target has officially launched two brand-new in-house brands and they’re inspired by 90’s style for this fall. The women’s line named Wild Fable is giving us definite Clueless vibes and the men’s line Original Use features items such as sneakers and sweat suits. The size-inclusive items range from 0 to 26 and all pieces in the collection are very budget friendly under $40. Keep scrolling to find our favorite pieces from both brands.

“The introduction of these new brands provides us with a really exciting opportunity to create stronger relationships with the next generation of guests and show them, authentically, the role Target can play in their lives now and into the future,” says Rick Gomez, executive vice president and chief marketing officer, Target.

The new Wild Fable line gives the opportunity for women to be creative and unique with their clothing. Each piece in the collection is meant to be mixed and matched with other items to create a one of a kind look. The Wild Fable line features dresses, accessories, tops, skirts and more. One of our favorite pieces is the Patchwork Boxy Denim Jacket for $30. This jacket is also very versatile to wear with dresses, jeans, shorts and more.

When the weather is still warm but you want to sport a fall look, the Short Sleeve Olive Romper is a perfect option. It’s also great for layering and the Striped Short Sleeve T-Shirt would look wonderful under it. Finish the look with the Newsboy Hat that’s very on-trend for this season. Even better, everything in this outfit is under $25.

The street style-inspired brand Original Use features affordable fashion forward pieces to get you ready for back to school. From t-shirts, jeans, jackets, backpacks and more, this brand will upgrade your look for fall.

The most notable item from this brand is the Drop Shoulder Reversible Kimono Bomber Jacket for $40. Its reversible design gives you an abundance of outfit options and it’s great for when the weather cools down. Pair this jacket with the Skinny Fit Black Jeans for a modern look. Plus, its cotton-spandex construction will be comfortable all-day.

Finally, if you’re looking for a new backpack for fall, the Single Strap Nylon Backpack can be used for everyday use or as a gym bag. It features an abundance of pockets to keep all of your necessities and padded shoulder straps to help keep you comfortable all day. Even better, it’s priced at just $27.

Which new collection do you like best or what is your favorite piece? Let me know in the comments below.

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