Update 9/14 @ 8:15 AM: Applying code EE50 at checkout drops the price of TCL’s 55-inch UHDTV down to $408.99 shipped, saving you an additional $51.

Electronic Express via Rakuten offers the TCL 55-inch Smart 4K HDR UHDTV for $459.99 shipped. That’s good for a $90 discount from the going rate at Best Buy, comes within $1 of our previous mention and is the best available. For comparison, today’s price drop is only $18 more than the all-time low. This TCL UHDTV features three HDMI inputs, HDR10 support and Roku integration so you can stream all your favorites. Nearly 1,000 shoppers have left a 4.6/5 star rating. But if you already have your own streaming device, check out Sceptre’s 55-inch 4K HDTV at $250 instead.

Dell offers the LG 55-inch 4K Smart UHDTV bundled with a $200 Gift Card for $699 shipped. Assuming you use the credit, that’s good for a $300 discount and is the best offer we’ve seen. For comparison, Rakuten has LG’s UHDTV for $800. Rated 4.6/5 stars.

TCL 55-inch Smart 4K UHDTV features:

TCL and Roku have come together to bring the latest in technology and design with the 55″ Class P-Series Roku Smart TV. Get brilliant 4K resolution with Dolby Vision HDR and NBP Photon technology, which deliver vibrant and rich colors. Enjoy endless entertainment on this 55″ Smart TV, and choose from more than 4,000 streaming channels. In addition, this TV features three HDMI inputs and one USB 2.0 port.

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