Last summer Nintendo revealed a new set of Mario toys for the Japanese market under its new My Mario moniker, and it has now announced it is coming to the U.S.
My Mario comes stateside
For those who might missed our coverage of the reveal last year, My Mario is described as a collection of “curated experiences, toys and apparel for young children and parents.” But to me they just look like super sweet Mario collectibles for anyone and everyone.
Today, Nintendo has issued an official press release, following My Mario’s launch in Japan, saying the line will debut in the U.S. starting next month. T
hese official Nintendo toys, collectibles, and experiences come directly inspired by Mario and his Mushroom Kingdom friends in the form of a “collection of products, games and experiences designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side with characters like Mario, Luigi, Princess Peach and Yoshi.”
In the U.S., My Mario will officially launch at the Nintendo New York and San Francisco stores on February 19, but will also being to appear at “select retail stores nationwide this spring and will continue to expand throughout the year.”
As of right now, the My Mario series consist of the following products, it is unclear whether or not all of it will release in funerary in the U.S. but it does appear as though it will:
- Two wooden block sets featuring Mario and well-known items from the Super Mario series: a Mario Wood Block Set (3 pcs) and a Mario & Friends Wood Block Set (30 pcs).
- A free Hello, Mario! app1 for smart devices and Nintendo Switch systems that lets children, parents and caregivers intuitively and playfully interact with Mario, which officially launches Feb. 19 on Apple App Store and Google Play and as a free download on Nintendo Switch (also playable on Nintendo Switch 2) via Nintendo eShop.
- A My Mario stop-motion animation series – called “It’s Me, Mario!” – available now on the My Mario website and on the official Play Nintendo YouTube channel.
- A collection of apparel for infants and toddlers, from onesies to sleepers and outfits for playtime.
- An interactive Hello, Mario! board book by Nintendo and published by Penguin Random House.
- Soft toys that include fun rattles and cuddly Mario plush.
- Tomy Toomies My Mario collection that will power up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.
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