This year has been an eventful one for Pokémon Trainers already. The reveal of the mainline Gen 10 games, remakes, LEGO sets, and much more have already made headlines, but the 30th anniversary celebration isn’t over yet. Target just announced a giant new anniversary Pokémon collection loaded with toys, apparel, and more.
Pokémon x Target – exclusive 30th anniversary gear
The Pokémon 30th anniversary has already delivered the new Pokémon Winds and Waves announcement, re-releases of Pokémon FireRed and LeafGreen on Switch 2, the release of Pokémon XD Gale of Darkness for the Nintendo Classics GameCube library, this Pokémon Game Boy music player, the all new LEGO Eevee, Pikachu, Venusaur, Charizard, and Blastoise sets, plus more. And today Target is announcing an “exclusive, Limited-Time” Pokémoncollection “for fans of every generation.”
Target says it is the “only U.S.-based mass retailer to partner with Pokémon on a collection for this year’s milestone celebration,” and is set to deliver over 100 new collectible items, toys, home goods, accessories, clothing, and more.
The new collection will launch in 2 phases – roughly 65 items launching May 2 and an additional 40 on June 6 this summer.
Pokémon x Target reimagines fan‑favorite Pokémon like Bulbasaur, Jigglypuff and Gengar through a modern lens while celebrating Pokémon as a cultural phenomenon that has resonated across generations.
You can dive into the lookbook to check out what sounds like the first phase releases. Here’s more details from Target on what to expect:
- Designed by fans, for fans: The Target team behind the collection includes many longtime Pokémon fans who drew on their own love of the franchise to create thoughtful “if you know you know” details, deeply original designs, and products that honor the art, creativity and lasting legacy of Pokémon.
- First-of-its-kind and fan-favorite pieces: Standout pieces include a first-of-its-kind Pokémon Starter jacket, binder-inspired Trapper Keepers, kickballs, Butterfree hair clips and life-size 151-piece puzzles inspired by the original Kanto region.
- Iconic brand collaborations: Partnerships with nostalgic brands like Mead (maker of Trapper Keeper), Caboodles, Lip Smacker and Starter help bridge past and present.
- Accessible price points: With nearly half of the assortment priced under $20, and items starting at just $3.50, the collection has something for every fan and reflects Target’s commitment to delivering quality, style and value.
FTC: We use income earning auto affiliate links. More.
Comments