Well, it’s that time of year folks. The time of year when Amazon officially reveals Prime Day 2026, Best Buy goes all-in with a massive tech sale of its own, and now Target is making its giant summer sale official too.
Target Circle Days
Best Buy has already announced that it is set to take on Amazon’s massive Prime Day, just hours after Amazon announced the June 23 launch date for its giant 4-day sale. And now, Target has taken to its official newsroom to announce its biggest sale of the summer – Target Circle Days.
The 2025 summer Target Circle Days will be a 4-day event landing on the exact same days at Amazon. Best Buy has decided to kick things off one day early on June 22, but Target is looking to go head-to-head with Amazon this year starting on June 23 and running through June 26 (for the most part).
Target Circle members unlock up to 45% off back-to-school and college essentials, summer-ready apparel, outdoor fun, and more from June 23–26 — helping families make the most of their budgets without compromising on style
Target says the 4-day event features up to 45% off “thousands of items across apparel, beauty, home, toys and essentials.” While the main event does go live for all FREE Target Circle members (you can make an account free of charge right here), early access to the sale start one day before that in June 22 for paid Target Circle 360 members.
Folks who join Target Circle between June 14–22 will receive 15% off their first purchase.
Member-exclusive savings, perks and limited-time offers on style-led essentials for summer and the school year ahead
- Top four-day offers:
- Up to 45% off select kitchen items including Cuisinart, Keurig and Ninja
- Up to 45% off select floorcare including Bissell, Hoover and Sharper Image
- 40% off back-to-school and college essentials including:
- JanSport backpacks
- Casaluna and Threshold bedding and bath items
- Select writing tools from BIC, Expo, Paper Mate and Sharpie
- 40% off select women’s clothing including A New Day and Universal Thread
- 40% off select beauty items, including Hot Tools, KISS and Revlon
- 40% off Sun Squad outdoor gear and coolers
- Deal of the Day: New one-day-only offers will be revealed daily throughout the event, including 40% off or more on select items from national brands like Crocs, Igloo and Sun Bum, as well as guest-favorite owned brands like Goodfellow and Pillowfort.
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