Amazon 2026 Prime Day sale now live! 4-days, millions of deals, all-time low prices

Amazon Prime Day will start on 12:01 a.m. PDT/3:01 a.m EDT on June 23.

The 2026 Amazon Prime Day sale will end at 12:01 a.m. PDT on June 26/3:01 a.m EDT on June 24.

There are plenty of folks that just love to say the deals are terrible every year, but that is, by and large, entirely false. Maybe, that exact one thing you wanted isn’t down as low as you would hope, but for the most part we are indeed looking at the best shopping event of the season alongside Black Friday with loads of the lowest prices ever on much of the most popular gear.

Well, just about everything. There will always be some hold outs – brand new releases, gaming consoles, and things of this nature, but even that stuff will see some savings opportunities. Here’s just a quick selection of the deals live for Prime Day this year – the real highlights are featured at 9to5Toys, of course:

Outdoor and summer travel

Save up to 50% on select coolers and hydration from YETI, Stanley, and Hydro Flask—including Hydro Flask’s new colorway in Supernova Purple, exclusive to Amazon.
Save up to 40% on select outdoor furniture and patio sets from Safavieh, Modway, and Christopher Knight Home.
Save up to 40% on select portable speakers from Sony, JBL, and Marshall.
Save up to 40% on select luggage and travel accessories from Samsonite, Traveler’s Choice, and Away—including two exclusive colorways in Sky Blue and Palm Green.
Save up to 35% on select grills, griddles, and smokers from Charbroil, Blackstone, and Traeger—plus save up to 35% on BBQ essentials from Amazon Basics.
Save up to 30% on select suncare essentials from Coola, Sun Bum, and Vacation—plus save up to 40% on select sunscreen and aloe vera from Amazon Basics.
Save up to 30% on select saunas, pools, and paddle boards from Coleman, Intex, and Roc.
Save up to 25% on select outdoor furniture and patio sets from Safavieh, Modway, and Christopher Knight Home.

Routine and wardrobe

Save up to 50% on select swimsuits for the family from Quiksilver, BECCA, and The Children’s Place—plus save up to 50% on select swimsuits from Amazon Essentials.
Save up to 50% on select skincare staples from Sol de Janeiro, Bioderma, and Neutrogena.
Save up to 50% on select Zappos footwear picks from top brands like Crocs, Hunter, and Marc Joseph.
Save up to 45% on select trending K-beauty products from medicube, Sulwhasoo, and Beauty of Joseon—with exclusives from Innisfree and K-beauty brand Mamonde.
Save up to 45% on select Shopbop styles from brands including Madewell, Lioness, and Havaianas.
Save up to 40% on select trending drinks from poppi, OLIPOP, and Lemon Perfect.
Save up to 30% on select hair care and styling tools from T3, OUAI, and Living Proof—plus shop the Shark FlexStyle in Black Cherry, an exclusive colorway available only on Amazon.
Save up to 30% on select summer fashion staples from Princess Polly, Under Armour, and Free People—plus save up to 30% on select premium fashion brands including AMUR, AllSaints, and Cinq à Sept.

Tech, audio, and home

Save up to 50% on select home gym and workout equipment from Marcy, Peloton, and NordicTrack.
Save up to 45% on select headphones and earbuds from Beats, Bose, and JLab.
Save up to 45% on select Kindle, Echo,and Fire TV devices.
Save up to 40% on select big-screen TVs from Samsung, LG, and Hisense.
Save up to 40% on select smart home devices from Ring, Google Nest, and Pura.
Save up to 40% on select air purifiers and fans from Levoit, Shark, and Dyson—including the Dyson Cool Air Multiplier Bladeless Tower Fan.
Save up to 40% on select coffee and espresso machines from Breville, Keurig, and KitchenAid—including the KitchenAid Fully Automatic Espresso Machine.
Save up to 35% on select laptops, cellphones, and tablets from Lenovo, Samsung, and HP.
Save up to 30% on select games and tech accessories from Nintendo, XBOX, and Logitech.
Back-to-school
Save up to 40% on trending productivity companions from Skylight, Hatch, and Oura—featuring the Oura Ring 4.
Save up to 40% on select small kitchen appliances from Ninja, Black+Decker, and Cuisinart. Plus, decorate your countertop with our exclusive color collection from Hamilton Beach in Kitchen Makeover Blue.
Save up to 40% on select vacuums and carpet cleaners from Dyson, iRobot, and Bissell—including the Bissell Little Green Machine in our new exclusive Coastal Clean colorway.
Save up to 35% on select style favorites from Von Dutch, Schutz, and Electric Picks—plus save up to 40% on first-day fits from Amazon Essentials.
Save up to 35% on select college tech and accessories from Canon, Acer, and OCTOBUDDY.
Save up to 30% on select backpacks from Herschel, JanSport, and The North Face.
Save up to 30% on select lunch bags and water bottles from Bentgo, Igloo, and Simple Modern.
Save up to 30% on select bedding from Amazon Basics, Bedsure, and Laura Ashley.
Save up to 30% on select officially licensed merchandise from the NBA, NFL, U.S. Soccer, and collegiate teams.

Outdoor and toys 

Save up to 45% on select outdoor play sets, trampolines, and ride-ons from Jack and June, Springfree, and Little Tikes.
Save up to 40% on select pickleball, baseball, and golf gear from JOOLA, Easton, and Srixon—plus, shop Amazon-exclusive golf products from TaylorMade.
Save up to 30% on creative play from MAGNA-TILES, Crayola, and National Geographic.
Save up to 30% on select trending “kidult” toys and games for kids and grown-ups alike from LEGO, Tamagotchi, and CATAN.