Not long after gracing the word with its next-generation Switch 2 hardware, some new Nintendo toys are inbound. Nintendo is officially releasing a new platform of sorts known as “My Mario.” Consisting of a range of new toys and products, including a FREE interactive app for iOS, Android, and Switch, the particularly sweet-looking 3D Mario wood block sets, and a “Hello Mario!” Board Book, it is all set to begin releasing in Japan this month with an early 2026 launch slated elsewhere.
New interactive Nintendo toys
The My Mario series is clearly geared towards parents and children, but you can bet collectors are going to be all over this stuff, and we certainly have our eye on those Mario Wood Block Sets with amiibo functionality.
From the jump, “My Mario” only includes the app, wood block sets, and the board book, but products “from partner companies are included in the My Mario series,” according to Nintendo, and additional gear is planned to be added to the lineup in the future “such as apparel, general goods, and plush toys.”
The app, by in large, looks like a fun sort of experience for kids, and the board book doesn’t seem to have any interactivity to it outside of the ability for kids to manipulate some of the imagery found inside – “Hello, Mario! is a board book that parents and children can enjoy together one page at a time, opening Mario’s mouth, or turning his face around.”
Mario Wood Block amiibo sets
But again, these Wood Block Sets are sure to be the real hit for kids, collectors, and adult fans of the Mushroom Kingdom alike.
Characters such as Mario and Luigi, along with well-known items from the Super Mario series will be available as wooden blocks. These pieces are all made in sizes and weights that are easy for young children to hold and play with. Each character blocks can also be used as an amiibo figure of the relevant character in compatible games.
The specifics on the amiibo functionality seems to be a bit of a mystery, but they likely function similar to what you might expect in a wide range of Mario and first-party Nintendo games.
For scale, the Mario wood block piece is 8cm in height, as seen above.
For starters there are going to be two Mario Wood Block Sets, a sort of complete package with a suggested retail price at 19,980 yen (roughly $130 USD) and a paired set with Mario, a Question Block, and a Mushroom at 2,980 yen ($20 USD).
As of right now, the currently announced Hello Mario gear will be available at Nintendo TOKYO/OSAKA/KYOTO starting on August 26, with the presumably all of this and more being made available outside of Japan at the beginning of 2026. There are no details on whether or not it will only be up for sale in physical brick and mortar Nintendo Stores or not.
And here are some details on the app and board book:
Hello Mario! Board Book
Hello, Mario! is a board book that parents and children can enjoy together one page at a time, opening Mario’s mouth, or turning his face around.
Hello Mario! app
A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.
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