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Target officially announces giant Circle Deal Days event to take on Amazon Big Spring Sale

Target has now officially announced its bring spring sale to take on Amazon. Target Circle Deal Days are now official, just hours after Amazon announced its 2026 Big Spring Sale, and we have the details for you below. 

When is the spring Target sale?

Target’s spring Circle Deal Days will go live on March 25, the same day as Amazon, and run for three days through March 27. It is still unclear whether or not this will be the extent of Target’s competitor spring sale or not, as Amazon’s is running right through until March 31 and Target tends to refresh its deals every Sunday. 

Target Circle Deal Days, a three-day sales event that makes it easier — and more affordable — for consumers to shop the season’s most coveted, design-forward trends and top brands as they refresh for spring.

Target says the Circle Deal Days sale will offer “up to 50% off thousands of items across apparel, home, beauty and more.” These deals will only available to the Target Circle members program, but it is completely FREE to join – you can do so right here

When is Target Circle Deal Days early access?

The sale goes live for everyone on March 25, but paid Target Circle 360 members will get early access on March 24. 

Target Circle Deal Days builds on the success of previous Target Circle Week events, concentrating the experience into three high-impact days and delivering some of its strongest member savings yet. The deals demonstrate Target’s merchandising authority to curate top products and brands at an exceptional value, which is one of the company’s growth priorities.

What will be on sale during the Target spring sale?

It is still being somewhat vague, but we are getting more details than Amazon has given at this point. Target says it will be delivering deals on “Apple, Dyson and Keurig” alongside a Deal of the Day offers:

New Deal of the Day offers will be revealed throughout the event — unique, one-day-only savings, including deals on top national brands from Apple and Hanes to Melissa & Doug, Crocs, Vera Bradley, Hydro Flask, HEYDUDE and more.

  • Top three-day offers:
  • Early access for Target Circle 360 members: Members of Target Circle 360, the retailer’s paid membership tier, will enjoy 24 hours of early access to select deals starting March 24 at 2 a.m. CT.
  • Additional limited-time offers: In addition to event savings, Target is offering several limited‑time incentives to make joining or upgrading within Target Circle even more rewarding:
    • Guests who join Target Circle March 15-24 will receive 15% off their first purchase.
    • Guests approved for a Target Circle credit card March 15-27 will receive $100 in Target Circle Rewards.
    • Guests who enroll in Target Circle 360 March 15-27 will receive 50% off a one-year membership.

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices