Update: 5/4: The online sale for the new Target x Pokémon 30th anniversary Pokémon gear is now live.
Back in mid April Target announced a giant official collaboration with Pokémon, and the exclusive new collection goes live today ay 9 a.m. ET right here. This limited-time collection is designed to “celebrate 30 years of the iconic brand” with over 100 exclusive items set to go up for sale online starting today.
Target x Pokémon 30th anniversary drop
The new Target x Pokémon collection actually went live in store yesterday, as we reported initially. But the online event starts today at 9 a.m. ET and there’s no telling how long the good stuff will remain in stock.
Target is, apparently, the “only U.S.-based mass retailer to partner with Pokémon on a collection for this year’s milestone celebration” and there over 100 exclusive new pocket monster products included here across two launch phases, the first of which starts today.
There are roughly 65 items launching online today and another 40 early next next month starting on June 6. You’ll find a “first-of-its-kind Pokémon Starter jacket, binder-inspired Trapper Keepers, kickballs, Butterfree hair clips and life-size 151-piece puzzles inspired by the original Kanto region,” alongside crossover gear in partnership with brands like “Mead (maker of Trapper Keeper), Caboodles, Lip Smacker, and Starter.”
Pricing starts from just $3.50 with “nearly half of the assortment priced under $20” and it all starts today.
Updating…
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