iPhone-5s-AT&T-deal-Apple-9to5toysUpdate: Looks like iPhones are not longer available at the discounted rate.

AT&T has just kicked off a 50% discount on popular smartphones when users activate a new 2-year contract. This promo generates all-time low prices for a number of popular smartphones: iPhone 5s (includes Gold!) $100, iPHone-5s-AT&T-deal-9to5toys-webiPhone 5c $50, HTC One $75, Nokia 1520 $100, Samsung Galaxy S4 Zoom $100, and others.

New subscribers as well as existing AT&T users are eligible for this special pricing, however it is only available online. Please note AT&T’s ‘mandatory’ $36 upgrade fee will apply. AT&T has not shared the promo’s end date but internet whispers suggest it’ll run through the Black Friday shopping season.

Note: Only applies to sub $200 smartphone so 32-64GB iPhone 5s don’t qualify.