Just released January 14th, Minneapolis-based Askov Finlayson clothing brand has collaborated with Target for a limited-edition partnership that celebrates the spirit of adventure and creativity. The collection features hats, sweatshirts, jackets, pants and accessories for you to stay warm. The collection has items for men, women, kids, toddlers and babies, as well as home décor products. The line has prices ranging from $5 for socks to $30 for a tote. Today, we are sharing our favorite piece from the new collection.

Target and Askov Finlayson are also providing a joint grant to the Wilderness Inquiry, a Minnesota nonprofit that helps underserved kids across the state gear up to help them enjoy wintertime activities.

One of our favorite items from the collection is the Askov Finlayson for Target Outdoor Throw Blanket. It’s reversible and conveniently rolls up into the shape of a tote bag, complete with a handles for easy carrying. It’s just $30 and will be a great piece to have on hand for a bonfire or camp outing.

The Askov Finlayson for Target Snow Tube is perfect for your next snow adventure. It features a unique design that encompasses different shades of blue with a small yellow accent that mimics the sun and hills from Minnesota. Plus, while you’re outdoors you can enjoy a hot beverage from the Hot and Cold 20oz. Bottle. The smart design of this bottle will keep your drink cold for up to 24 hours and hot for 12 hours.

“Target has deep roots in Minneapolis, and with the Super Bowl coming to our city later this winter, we have an opportunity to celebrate with local guests and team members while joining the community in extending a warm welcome to fans and tourists from around the world,” said Rick Gomez, chief marketing officer, Target

For clothing, the Geometric North Thermal Long Sleeve Shirt is $25 and has the state of Minnesota made up of green, navy and black triangles, accented with “North” printed underneath. This shirt would look great paired under a vest, with jeans, sweatpants and much more.

Lastly, the North Beanie Hat is sure to keep your head and ears warm during your outdoor excursions. It features a simple striped design with “North” printed on the front. It’s available in three different color options and can be worn by both men and women.

What is your favorite piece from the collection? Plus, be sure to check out Target’s new denim-based line Universal Thread in our guide here. Let me know in the comments below.

About the Author