While smartphone cameras continue to improve with every annual iteration, there’s still a place for traditional point-and-shoot models. This morning Canon has introduced its latest PowerShot camera with a handful of upgrades over the previous generation. Headlining its list of features is 4K functionality at 30fps, a notable addition for one of the brand’s smallest cameras. Head below for more details.

While the outside casing on the new PowerShot SX740 HS is largely identical to last year’s release, there are a few enhancements worth noting. Inside you’ll find the same 20.3MP sensor and a 24-960mm 40x lens. The upgrades really begin to show when you take a look at the new Digic 8 processor, which enables that 4K video we mentioned off the top. Users will also be able to capture still images at a faster 7.4fps, which is an upgrade over the previous generation model.

Canon includes the usual USB and wireless connectivity on the new PowerShot. This allows users to transfer images to a smartphone or other device via Bluetooth or Wi-Fi when on-the-go. While devices from Apple and other smartphone manufacturers have closed the gap in recent years on traditional cameras, there are still plenty of reasons to consider going with something like Canon’s latest offering.

Point and shoot cameras still offer value as a means for those looking to dabble in true photography, outside of the today’s smartphone-focused world. The new Canon PowerShot comes in at $399, which is certainly more affordable than most smartphones but potentially a tough sell for those already with a camera in their pocket. But 4K in this footprint will be worth it for some, particularly those with an interest in capturing footage in a traditional manner.

Canon has made this a consumer-friendly device with features like a touchscreen display that flips around for easy selfies. Gone are the days where specs alone are as important as they once were with ease of use now at the forefront. Certainly Canon’s bread and butter remains to be its lineup of DSLR cameras but it’s nice to see the entry-level models get attention every now and again.

The new Canon PowerShot SX740 HS will be available here in the United States come August in silver or black for $399.

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Long Zoom In A Small Package: Canon Introduces PowerShot SX740 HS Digital Camera

MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.

“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”

Featuring a DIGIC 8 Image Processor, dual-sensing image stabilization, automatic image transfer, feature assistant and a 3.0-inch LCD screen that rotates 180 degrees, the PowerShot SX740 HS helps make transitioning away from smartphone photography fun and easy. With high-speed continuous shooting up to 7.4fps, an ergonomic design and built-in Wi-Fi®** and Bluetooth®*** technology, you can easily capture life’s greatest moments with the PowerShot SX740 HS.

Availability and Pricing

The PowerShot SX740 HS will be available for purchase in late August for $399.99****. To purchase this product or for more information about Canon U.S.A products, visit http://shop.usa.canon.com/.

About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine’s World’s Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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