This morning GoPro very quietly introduced its new HERO7 action camera lineup. Unlike recent years, we’re getting three new models today – Black, Silver and White – at different price points. The high-end model comes in at $400 while the two other options are available at $300 and $200, respectively. It’s been a rough go for the brand over the last year as budget-focused offerings have undercut them on price, and demand simply isn’t as high as it once was.

GoPro is surely hoping that its latest releases will stem the tide with high-end features like HDR, integrated GPS and more. Head below for all the details.

GoPro HERO7 Black:

As expected, HERO7 Black arrives as the high-end camera in today’s announcement. It has the usual 4K and 60fps specs along with an integrated touchscreen and HDR capabilities. The big feature is what GoPro is calling HyperSmooth Video. It promises to deliver “gimbal-like stabilization” without the added accessories. Shaky video has long plagued action cameras as a whole, so it’s nice to see GoPro continue to take a step forward here.

A new mode called SuperPhoto arrives on HERO7 Black with automatic HDR and noise reduction. The standout still image feature on this year’s release promises “edit-free images” that are ready to share on social media. Alongside that is the new TimeWarp Video, which allows creators to capture moving time lapses with stabilization. It’s a pretty sweet feature that you have to see for yourself in the video below.

HERO7 Black ships with a waterproof case that’s good to 33-feet. Voice control and wireless connectivity are another holdover from the previous generation as well. GoPro HERO7 is available for pre-order today at $399.99 and is slated to ship on September 30th.

Pre-order GoPro HERO7 Black at Amazon

GoPro HERO7 Silver:

HERO7 Silver is the middle-ground option in today’s announcement with slight downgrades in a few areas. Most notably, 4K drops from 60fps on the Black model to 30fps here. You’ll also lose a number of the new features announced today, including HyperSmooth Video and TimeWarp.

That said, Silver still appears to be a very capable action camera. Albeit potential overpriced when compared to previous generation models that are still available. You’ll find the same 33-foot waterproof housing and wireless capabilities here that has become standard on recent GoPro releases. HERO7 Silver is available at Amazon for pre-order at $399.99 with the same September 30th ship date.

Pre-order GoPro HERO7 Silver at Amazon

GoPro HERO7 White:

The budget-friendly option in today’s announcement, HERO7 White arrives on the scene with a $200 price tag. You won’t find 4K footage here, and still images drop from 12MP to 10. Voice control and a waterproof housing remain as carry-overs from the higher-end models.

HERO7 White offers a low-cost entry-point into the world of GoPro. But there are certainly more capable options available for less with 4K at Amazon. If you’re not opting for the high-end Black model, the other two releases today are likely going to be a hard sell. You can pre-order HERO7 White today at Amazon for $199.99.

Pre-order GoPro HERO7 White at Amazon

GoPro Announces 3 HERO7 Action Cameras, the HERO7 Black, Silver, and White

NEW YORK–(BUSINESS WIRE)–B&H is happy to announce one of the biggest pieces of news in action camera history. GoPro has revealed its new HERO7 lineup, featuring three cameras—the HERO7 Black, HERO7 Silver, and HERO7 White. They’re different not only in color, but also function, for users from the most professional to the everyday adventurer.

Product Highlights

  • Record 4K60, 2.7K120, and 1080p240 Video
  • Capture 12MP Photos at up to 30 fps
  • HyperSmooth Video Stabilization
  • Vertical Portrait Mode for Social Media
  • SuperPhoto Auto HDR Photo Enhancement
  • 33′ Waterproof without a Housing
  • Touch Zoom Framing via Intuitive 2″ LCD
  • Face, Smile, and Scene Detection
  • Live Streaming, TimeWarp Video
  • Voice Control, Raw Photos, and Much More

More than once, GoPro has, in past times, released two versions of a HERO model, such as the HERO4 Black and HERO4 Silver. This time, for release number 7, GoPro has announced three versions: the HERO7 Black, HERO7 Silver, and White. As in previous times, they’re not only different in color but also in feature sets. Just the idea of a HERO7 is exciting already, but to see three versions is much more so. The HERO7 Black is GoPro’s cream of the crop and, perhaps, the most advanced action camera ever created. The HERO7 Silver and White are not too far behind.

GoPro HERO7 Silver

Product Highlights

  • Record 4K30, 1440p60, and 1080p60 Video
  • Capture 10MP Photos at up to 15 fps
  • Built-In Video Stabilization
  • Vertical Portrait Mode for Social Media
  • 33′ Waterproof without a Housing
  • Touch Zoom Framing via Intuitive 2″ LCD
  • Voice Control, Time-Lapse Capture
  • Photo Timer for Individual/Group Selfies
  • GPS Performance Stickers & More

The HERO7 Black is sure to be the action camera of choice for professionals for a long while, at least until the next version comes out. Any Hollywood film or any TV show or commercial that uses action cameras to capture some of those hard-to-reach shots, as has been done on films such as Captain Phillips, starring Tom Hanks (with dozens of GoPros at the same time), will almost unquestionably use HERO7 Black models. The same goes for sports enthusiasts or anyone else looking for top image quality in an action camera.

The HERO7 Black records up to UHD 4K resolution video at 60 fps with sophisticated HyperSmooth digital image stabilization, which is a gimbal-like stabilization that feels out your movements and compensates for camera shake accordingly. The maximum bitrate at 4K is 78 Mb/s. The camera also records 2.7K resolution at the high frame rate of 120 fps and Full HD 1080p at an even higher 240 fps for super-slow-motion playback. As far as audio, the HERO7 Black captures stereo and raw audio and supports an external microphone via an optional adapter for cleaner audio. The HERO7 Black offers an HDMI video output connector, allowing for a more complete professional workflow.

The HERO7 Silver records 4K video but at up to 30 fps, and with standard image stabilization and a maximum 4K bitrate of 30 Mb/s; the HERO7 White shoots up to 1080p60 video with standard stabilization. The HERO7 Silver and White aren’t designed for slow-motion capture and top out at 60 fps (in 1080p) as the highest frame rate. Basically, the HERO7 Black has 8x slow motion and the Silver and White 2x.

GoPro HERO7 White

Product Highlights

  • Full HD 1080p60 Video
  • 10MP Photos at up to 15 fps
  • Built-In Video Stabilization
  • Vertical Portrait Mode for Social Media
  • 33′ Waterproof without a Housing
  • Touch Zoom Framing via Intuitive 2″ LCD
  • Voice Control, Time-Lapse Capture
  • Photo Timer for Individual/Group Selfies

Although the HERO7 Black and Silver have 4K capability, the HERO7 Black has a 12MP image sensor, while the HERO7 Silver contains a 10MP sensor. This means the HERO7 Black produces a sharper 4K image and shoots 12MP photos, in comparison to the latter’s 10MP photos. The HERO7 Black also supports raw photo capture. The battery on the HERO7 Black is removable, while in the other two models it’s built in. For professional applications, being able to switch in a new battery is a plus, eliminating recharging times.

The above are the main differences in terms of image and audio quality. But there are also many other features that these three advanced actions cameras share and many that only the HERO7 Black has. All three cameras are waterproof down to 33 feet as they come, without a housing (a dive housing is available for the HERO7 Black). All three have a 2″ touchscreen with an intelligent feature called Touch Zoom that helps you frame your shots by touch. All three have the famed GoPro Voice Control, which allows you to talk to the camera with commands like, “GoPro, start recording.” All three shoot time-lapse video. All three have the QuikStories feature, which automatically transforms your footage into a fun video with music and effects, ready for sharing. Other than these, the HERO7 Black is loaded with many features that one would be hard-pressed to find anywhere else. A big one is live streaming. Another big one is Protune, which lets you access and manually adjust various professional settings, such as white balance and ISO limit, to give you optimal control over your image and achieve highly enhanced results. Others include TimeWarp video, advanced metadata, and SuperPhoto, which optimizes your photos with HDR, local tone mapping, and noise reduction.

The entire HERO7 lineup also has a vertical capture feature that allows for easier integration with social media. With all three models, you can turn the camera to the side and shoot photos in portrait orientation, and the photos can then be uploaded seamlessly to Snapchat, Instagram, and other destinations.

The HERO7 White is a great companion to anyone on any recreational adventure. The HERO7 Silver is a great companion with 4K image capture. And the HERO7 Black is perhaps the most advanced, most sophisticated, and most full-featured action camera ever made—and it looks great, too. All three do. GoPro has always been big on aesthetic.

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