Today only, as part of its Gold Box Deals of the Day, Amazon is offering up to 50% off Mattel dolls, collectibles, and action figures. Everything in the sale ships free for Prime members or in orders over $25. Deals start from just over $4 and just about everything carries solid 4+ star ratings. This is a great time to knock some gifts off your birthday list with loads of options for all of the kids (and maybe even adults). You’ll find deals on DC heroes, Enchantimals, collector Barbies, WWE figures, and even some dolls for BTS fans. Head below for a closer look at our top picks from the sale.

Amazon doll/action figure sale:

You’ll also want to browse through the ongoing Disney apparel sale with up to 50% off gear for the whole family. Or teach the kids to code while UBTECH’s JIMU robot kit is at a new all-time low and be sure to check our picks for the best kids educational subscription boxes.

More on the Enchantimals Doll Set:

  • Let these 6 adorable Enchantimals dolls enchant you as an instant friendship collection
  • Play out fun bonding stories together with Patter Peacock doll and Flap, Felicity Fox doll and Flick, Cherish Cheetah doll and Quick-Quick, Hixby Hedgehog doll and Pointer, Peeki Parrot doll and Sheeny, and new friends Liora Lion doll and Snazzy (found exclusively in this set)
  • The Enchantimals dolls wear colorful outfits that match their unique personalities. They have whimsical touches to show their special bond with their animal besties

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