Amazon went official with this year’s massive fall Prime Day event this morning. It will go live for a 48-hour blast in October, the early deals are now live, and Target has just announced its official Circle Deal Days competitor sale.
Millions of deals will take over Amazon starting early in the morning on October 6 for the massive 2026 Prime Big Deal Days event, and Target is following suit.
When is the Target fall Prime Day sale?
Today the national retailer officially announced its fall Prime Day competitor sale will go live at the same time as Amazon, going toe-to-toe with the biggest sale of the month starting on October 6. The 2026 Target Circle Deal Days sale will go live on October 6 and run for the same 48-hour period through October 7.
Target Circle Deal Days – members only
The Target Circle Deal Days sale is largely just for members, but we are talking about a FREE Target Circle membership – unless you want early access:
Target Circle Deal Days early access
Much like we have seen in the past, only paid Target Circle 360 members will get early access to the deals starting on October 5.
Special offers during the fall Target Circle Deal Days
- Guests who join Target Circle Sept. 27–Oct. 5 will receive 15% off their first purchase.
- Guests who apply for a Target Circle Card between Sept. 27–Oct. 10 and are approved will receive $75 in Target Circle Rewards.
- Guests who enroll in an annual Target Circle 360 membership between Sept. 27–Oct. 10 will receive $50 in Target Circle Rewards.
What will be on sale during Target Circle Deal Days this year:
There will be plenty more than we know right now, but Target has delivered an official sneak peek:
Member-exclusive savings, perks and limited-time offers
Find the latest fall styles across apparel and accessories
- 40% off select clothing for the family, including:
- Women’s styles from A New Day and Universal Thread
- Kids’ and toddler clothing from Cat & Jack, Art Class and Cloud Island
- Men’s Goodfellow, Original Use, Champion and Wrangler sweatshirts, sweaters and denim
- Shoes for the family from Crocs and more
- Up to 65% off Vera Bradley
Refresh the home for fall with furniture, seasonal decor and organization items
- 30% off Threshold furniture and Hearth & Hand with Magnolia bedding, bath, candles and furniture
- 30% off fall woven baskets, select storage and kitchen gadgets
- Up to 40% off select Dyson vacuums
- 40% off seasonal outdoor decor and lights
Reset routines with wellness, beauty and activewear
- Buy one, get one Nature Made supplements
- 40% off All in Motion activewear for women and kids
- 30% off select skincare, haircare and cosmetics
- 30% off Olive & June nail polish
Get a head start on holiday gifting and decorating
- Up to 40% off toys, tech and gadgets, including:
- Select Barbie, Monster Jam and Our Generation toys
- Select magnetic building sets and pretend play
- Select laptops from HP, Acer, Lenovo and Dell
- Heyday tech gear
- 40% off holiday outdoor lights, tree skirts, trees and wreaths
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