Buy.com offers the Auria 40″ 1080p LCD HD Television, model no. EQ4088p, for $369.99. With free shipping, that’s $10 under our July mention and the lowest total price we could find by $17. It features a native resolution of 1920×1080 (1080p), 5,000:1 contrast ratio, 5ms response time, 500 cd/m² brightness, three HDMI inputs, and VGA, component, and other video inputs.

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