Jawbone reformulates its UP2 fitness tracker with a new fashion-forward design

Most fitness trackers offer similar features, such as heart rate monitoring, sleep tracking and step counting. It is simply becoming more difficult for companies to separate themselves from competitors as new models are constantly being released. Yesterday, Jawbone took a shot at redesigning its popular UP2 tracker.

In addition to new physical features, updated software is also being released across the entire lineup of current Jawbone models. Read on for more details.

The redesigned Jawbone UP2 has a slimmed down profile and a new hooking clasp for a more secure fit. Whether intentional or not, the refreshed model has a more fashion forward design over the previous generation. Two thin leather bands hook with a metal clasp instead of the classic snap together design. It can be worn with the hardware portion on top of the wrist or underneath.

Jawbone is releasing the UP2 in six new colors, five of which will be available in the new thin leather design (Turquoise Circle, Oat Spectrum, Gunmetal Hex, Orchid Circle and Black Diamond) with Violet Circle sporting the older flat strap design.

A new firmware update is also hitting all of the UP fitness trackers. This software is available today via the UP mobile app on iOS and Android. It will add passive heart rate tracking, which will bring more data to Jawbone’s Smart Coach feature. Additionally, sleep tracking will occur automatically instead of depending on the user to activate this feature. This will in turn provide an improved picture of your daily activity levels.

Jawbone’s refreshed UP2 is available today for $100 in the aforementioned color choices, while the UP3 can be had for as low as $150 at Amazon. The top-of-the-line UP4 carries at $200 list price.

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Source: Jawbone

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