Fujifilm intros new X100V camera designed for street photography

Today, Fujifilm has announced the latest addition to its collection of compact digital cameras. The new Fujifilm X100V arrives with a $1,399 price tag and support for 4K video alongside 26MP stills. Street photography has seen a rebirth in recent years, and Fuji is prepared to cash in on those trends with its latest release. Hit the jump for full details, availability, and more.

Fujifilm intros new X100V camera

The lastest from Fujifilm brings everything together to deliver what the manufacturer is calling the “ultimate street photographer’s camera.” It’s jam-packed with specs and prepared to check every box for a quality shooting experience wherever your adventures take you. Here’s an overview of the most notable specs:

  • Tilting 3.0-inch 1.62m-dot LCD has a touchscreen design for intuitive operation and playback
  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • Fujinon 23mm f/2 Lens
  • Hybrid 0.52x OVF with 3.69m-Dot OLED EVF
  • The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Fujifilm continues the trends of its recent releases with a streamlined design and retro visual cues. With street photography in mind first and foremost, Fuji has left behind any added bulk for a total weight that’s just over 1-pound total.

Enough features for most photographers

4K video support and 26.1MP still images are two standout features on the Fuji X100V. But other add-ons like a built-in physical ISO dial and a flip-out LCD monitor are two inclusions that are sure to please photography enthusiasts and vloggers.

Fuji includes a 23mm f/2 lens with a purchase, which will provide a nice wide field of view without sacrificing those beautiful bokeh shots that are so popular right now.

Pricing and availability

The new Fujifilm X100V is available in both black or silver with a price tag of $1,399. It’s slated to ship with the bundled lens on February 27th. B&H is now offering pre-orders at this time and additional retailers are expected to follow suit in the coming days.


Fujifilm launches “FUJIFILM X100V”

Tokyo, February 5, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”* sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only** viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.


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