Apple

Just after seeing AirPods Pro 3 drop to one of the lowest price to date at $70 off in Amazon’s updated early fall Prime Day sale, and these rare Magic Mouse discounts, today we are catching the very first discount on Apple’s brand new Magic Keyboard. 

It is that time of year when a plethora of new third-party accessories land to support the new iPhone release, from cases and chargers to new headphone releases, and more. There are certainly some great third-party options out there, many of which we have already detailed, but for me Apple makes some of the best and most useful iPhone 18 Pro add-ons out there. So good in fact, it’s hard to really even consider them accessories – AirPods Pro 3 and AirTag 2 – and they are both on sale for release week. 

The iPhone 18 Pro is going up for pre-order this morning. Just after AirPods 5, Apple Watch Ultra 4, and Apple Watch Series 12 went live live alongside the ongoing discount on AirPods Pro 3, you will be able to secure Apple’s latest and greatest iPhone 18 Pro is starting from $32 per month on major carriers or $1,199 all-in unlocked. However, Walmart is also featuring some options for much less than that via T-Mobile starting at $867 + $11.85 per month on iPhone 18 Pro.

You’ll want to head straight to Apple if you’re taking the unlocked or trade-in route of course, but there are some other options out there this morning. More details below. 

Alongside the ongoing $50 price drop on Apple’s flagship AirPods Pro 3, pre-orders are now live on the brand new AirPods 5 and higher-end AirPods 5 with Wireless Charging Case. Thus far we are yet to see any notable cash discounts, and Apple does not appear to be offering any trade-in options for the series 5 AirPods, but Best Buy is and you can knock up to 50% off when you flip your AirPods 4 for the new set. 

Pre-orders are now live on the new Apple Watch Series 12 and Ultra 4, and Amazon has already started to drop the price on select models (details here). But we are also going to take a look at the enhanced Best Buy trade-in value options – you can score the new models for as low as $219. Details below.  

While the AirPods Pro 3 remain the flagship model in the lineup (currently $50 off), Apple debuted the all-new AirPods 5 at its “Surprise and shine” event and pre-orders are now live on the base model and the higher-end Wireless Charging Case variant.

Alongside the all-new AirPods 5,  the all-new Apple Watch Series 12 and Apple Watch Ultra 4 are now available for pre-order ahead of the September 18 delivery date. 

The upgraded M6 Mac mini and the new M5 Pro model are now available for pre-order. The new lineup starts at $899, but if you’re looking to flip your older M4 model to the latest M6, there are some notable trade-ins values live right now. 

Apple debuted and launched pre-orders for its upgraded M6 Mac mini and the M5 Pro model today and pre-orders are starting to go live at Amazon. Just make sure you also scope out that next-generation Apple Polishing Cloth for $9 before it sells out completely. 

Update: The new Apple Polishing Cloth is now available on Amazon for $9 ($10 price decrease from previous gen). Currently listed as temporarily out of stock, but you can still checkout now to score one before it sells out.

You’ll want to head over to 9to5Mac this morning as Apple has just unleashed the next-gen M6 and M5 Ultra chips as well as the updated Mac mini and Mac Studio models that house them. That’s exciting or whatever, but Mr. Cook has decided to truly go out with a bang as Apple has now released an all-new, next-generation Polishing Cloth for just $9. 

Apple has officially unleashed the new M6 Mac mini and pre-orders are now live alongside the next-generation M5 Pro model and the new Mac Studio. You can land the M6 Mac mini at $374 with a mid-range M4 trade-in.

Over the weekend we spotted Amazon bringing back some of the best prices ever on Apple’s new 2026 AirTag 2 tracker. It is now offering the 4-pack back at all-time low pricing ($22 per Tag) and, with Best Buy’s 60th Anniversary Sale now in full swing, a single AirTag 2 has now dropped to $24, or just $19.99 in open-box condition. Details below. 

Increased pricing on the latest MacBook lineup has taken hold at retail and, while we have surfaced a number of notable deals to be had at up to $500 off, the official Apple Certified Refurbished Store is delivering some of the best offers on select M5 MacBook Air configs. We already highlighted the base model at the lowest price from a reputable source, but you can also land the 24GB 15-inch model at $300 off the new list price there in Midnight, Silver, Starlight, and Sky Blue. 

We are mid-way through the official Black Friday in July sales now, and alongside a host of discounts across everything from monitors and up to $1,000 off LG OLED TVs, we are also tracking a wide-array of Apple discounts. The latest AirPods Pro 3 are $50 off while AirPods Max 2 are now $100 off. Both of which join the return of all-time lows on AirTag from $22 each as well as $100 off Apple Watch Series 11, a new low on iPhone Air, and up to $220 off Amazon’s top-quality iPhone 17 Pro units. Check it all out below. 

Apple just announced some price increases on MacBooks and iPad. The AirPods Pro 3 are safe and still on sale at Amazon, but MacBook Neo just jumped $100, the M5 MacBook Air is now $200 more expensive, and MacBook Pro is wild $300 more than it was this morning, and the M5 Max MacBook Pro is an insane $500 more. These price increase have not landed on Amazon yet and that means you score these machines with what are effectively gigantic discounts – some of them are as much as $800 under the new list prices – get in there while you can:

Tim Cook warned us and it has just actually happened, Apple has just officially increased prices on the latest current-gen MacBook models, iPads, and more. These prices increases have not hit Amazon yet and you’ll almost certainly want to get in on the Prime Day deals now before they do. 

This morning we are circling back around to the deals that have started to pop recently on Amazon renewed iPhone 17 Pro units. It has taken a little bit longer this generation for Amazon to serve up notable discounts on Apple’s latest Pro-grade iPhone, but they are here and you can score up to $290 off the list price right now. 

We do our absolute best around to uncover the most notable discounts on the most sought-after gear on the internet. This often times amounts to fast-action content to ensure folks get as much time as possible to actually the score the deal before it’s gone or out of stock, but sometimes we get a heads up on an upcoming deal, and that’s exactly what we have here today. The latest AirPods Pro 3 are set to return to holiday deal pricing this weekend. 

Alongside the official kick-off to Amazon’s massive Big Spring Sale, and the $100 price drops on AirPods Max, today is also the day the brand new AirPods Max 2 go up for pre-order. The long-awaited next-generation Apple over-ears will go up for sale for the first time this morning at major retailers and directly from Apple and we are here to uncover the best ways to save. 

Apple’s upgraded M5 MacBook Air has arrived and we are now tracking straight up $50 price drops across the entire lineup. But the question is whether or not the upgrades on the new model warrant the cost even at $50 off, especially when you can land a perfectly capable M4 MacBook Air in brand new condition straight from Amazon at a giant $320 off right now. 

We are still tracking solid $100 price drops across the most affordable Apple Watch Series 11 models (some are even discounted deeper than that), but you’re certainly not going to find a deal nearly as deep as this: Amazon has the 46mm Apple Watch Series 10 GPS + Cell with the high-end Slate Titanium Case at a gigantic $429 off the original price. 

Apple has officially unleashed its next-generation M5 MacBook Air as well as the M5 Pro MacBook Pro, but it has also introduced the world to its new and far more affordable MacBook Neo. All three of the new models are now up for pre-order before shipments begin arriving on doorsteps mid next week, so we have now put together the best pre-order deals for folks to land a discount on their new 2026 MacBook.

Alongside offering the best deals on pre-orders for the new MacBook Neo, M5 MacBook Air, and M5 Pro MacBook Pro, Best Buy is also getting particularly aggressive with the brand new M4-equipped iPad Air lineup Apple just unveiled. While pre-orders listings for the new iPad are live at Amazon, Best Buy has now slashed the price on the new M4 model with deals starting down at $559 shipped for everyone (you do not need to be a Plus or Total member). 

It is time to take a look at the best M5 Pro MacBook Pro pre-order deals. Apple’s latest and greatest new pro-grade MacBook models are going up for pre-order today and we are now tracking a chance to land a FREE $100 gift card with purchases alongside some notable trade-in values that can effectively slash up to $800 off the cost of your new machine. These pre-order deals are now live at Best Buy and we are expecting Amazon to offer up some notable offers any minute now. Details below. 

Update: Best Buy is now offering FREE $25 gift cards with pre-orders of the new MacBook Neo.

Alongside the pre-order deals we are tracking on the new M5 MacBook Air and the M5 Pro MacBook Pro, Apple has now unleashed one of its most affordable new portable machines in years with the new MacBook Neo. Coming in at a starting price at $599, this is one of the most accessible MacBook releases to date and pre-orders are now going live at Best Buy with a bonus $25 gift card thrown in, and if you have some store credits or gift cards, there are deals to be had. 

The new M5 MacBook Air pre-orders are now live and there are actually some deals to be had even if you aren’t trading-in. Pre-orders are live on Amazon and we are very much hoping it will match the FREE gift cards offers you can score at Best Buy – it is offering a FREE $50 gift card on M5 MacBook Air pre-orders. 

Alongside the now live pre-order deals on the new M5 MacBook Air and M5 Pro MacBook Pro with up to $100 in FREE gift cards, we are also starting to see listings live at retail on the new M4 iPad Air. While there are no direct gift card offers, Best Buy Plus and Total members can score one at $50 off, and you will want to double check the trade-in values you will get at retailers like Best Buy – you can score one as low as $249. 

Just ahead of tomorrow’s pre-orders for M4 iPad Air and iPhone 17e, as well as today’s potential new Apple release, its new spring accessory collection is now live for purchase. Consisting of a series of new spring-ready colors, from Bright Guava to Clementine and a Blue Mist, every year around this time Apple tends to refresh its iPhone case and Apple Watch band lineup with some new paint jobs and the latest Clementine, Bright Guava and Blue Mist models have now arrived. 

Just after seeing a solid deal hit AirPods 4 with ANC down at $119 this morning, Amazon is now once again offering its best price on the highly sought-after AirPods Pro 3 down at $199 – this is matching the best price we have ever tracked on Amazon, Black Friday/holiday season included.