We still have over 45 days to go until Black Friday in the US, but retailers are already starting to show their hand. Earlier today, Amazon officially kicked off the Black Friday deal season by announcing that Prime members will get 30-minute early access to select Lightning deals.
This early access will make it much easier for Prime members to score some of Amazon’s hottest holiday deals. All eligible Lightning deals are labeled “Prime Early Access Deal.” Prime members will also have early access to fashion deals at MyHabit.com, which is a membership-only site that was founded by Amazon.
Amazon Prime is a $99/year membership that offers free 2-day shipping on more than 20 million products, unlimited movie/TV/music streaming, and access to more than 500,000 books. Students can sign up at a discounted rate and anyone can take advantage of a free 30-day trial.
Full PR, which includes a preview of upcoming Lightning deals, follows:
|Kicking Off a Season of Deals: Amazon Prime Members Get Early Access to Many Holiday Deals|
Prime Members will receive early access to select Lightning Deals on Amazon.com and daily sales events on MyHabit.com
Amazon is offering more deals than ever before and making it easy for customers to find the right gifts for everyone on their list
SEATTLE–(BUSINESS WIRE)–Oct. 13, 2014– (NASDAQ:AMZN) — Amazon will be offering the company’s widest selection of savings this holiday season and is kicking off a brand new early access deals feature for Prime members. Starting today, Prime members will receive 30-minutes early access to select Lightning Deals on Amazon.comand daily sales events on MyHabit.com. By taking advantage of this early access, members can find great deals on gifts and holiday essentials all season long. Customers can find all of today’s deals at Amazon.com/Deals and MyHabit.com or start a free trial of Amazon Prime at www.amazon.com/prime.
“Holiday shopping has become synonymous with deal shopping and this holiday, we’re adding new ways for customers to find special gifts for everyone on their list with savings throughout the season,” said Greg Greeley, Vice President, Amazon Prime. “With early access deals for Prime members, we are providing our most frequent shoppers with a first look at some of the best offers from Amazon and MyHabit this holiday, and all year.”
Deal shopping is also a fun way to discover gift ideas this holiday. Members can find Lightning Deals eligible for early access marked “Prime Early Access Deal” on Amazon.com. Lightning Deals are limited time promotions running throughout the day on hand-picked items. Prime members are also invited to shop MyHabit daily sales events early. MyHabit is a unique fashion and lifestyle destination offering up to 60 percent off designer brands and new discoveries for women, men, kids and home. Most events start daily at 9:00am PST and last 72 hours, or while merchandise lasts. Prime members will be able to access these deals starting at 8:30am PST. Membership on MyHabit is free and users can join today or sign in with their existing Amazon.com account information.
“We know customers love discovering the variety of fashion and home brands available on MyHabit, and we are thrilled to offer Prime members a first look at our incredible selection at truly incredible prices,” said Daren Hull, General Manager for MyHabit. “This holiday, we are increasing the selection of daily sales events and Flash Finds, our best deals of the year, which feature unique brands and products that are rarely discounted.”
About Amazon Prime
Amazon Prime is an annual membership program for $99 a year that offers customers unlimited Free Two-Day Shipping on more than 20 million items across all categories, unlimited streaming of tens of thousands of movies and TV episodes with Prime Instant Video, one million songs and hundreds of playlists with Prime Music and access to more than 500,000 books to borrow with the Kindle Owners’ Lending Library. Not a member? Start a free trial of Amazon Prime at www.amazon.com/prime.
MyHabit is a membership-only fashion sale site offering up to 60% off designer brands and new discoveries for women, men, kids and home. Founded by Amazon.com, MyHabit sets a new standard in convenience, offering free, instant membership; free shipping on U.S. orders over $99, as well as fast $25 international shipping to more than 65 countries. The site also offers shoppers a complete fashion experience including 360-videos, expertly styled photography and robust editorial content.
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.