Western Digital is one of the most trusted names in computer storage and hard drives. Today the company has unveiled the latest in its My Passport hard drive lineup focused on helping tame our ever-growing library of data. With a sleek metallic design, the drives pack software which help you easily back up all your content that’s shared from and created on multiple social networks, cloud services and devices.

Pretty much every aspect of our lives is beginning to collide with the internet; from sharing albums of our vacations on Facebook to posting pictures of today’s breakfast on Instagram. Getting all of these photos, documents and files shared across the web at a moments notice would typically be a tricky task, but that’s where Western Digital’s new Passport Ultra comes in.

The drives themselves are housed in a shiny metal casing paired with a matte finish. With its WD Discovery software, the My Passport Ultra is able to back up all of your personal photos, videos and content posted to social media sites. This is not only great for consolidating all of your content in one place, but ensuring that you have a local backup as well.

The new My Passport Ultra drives also includes automatic backup software to ensure that files stored locally on your computer are saved as well. And for those with privacy concerns, it even sports 256-bit AES Hardware Encryption to keep your files safe.

If you’ve been looking for a new hard drive and want to pickup the My Passport Ultra drive you’re in luck. Available in a few different storage tiers, the drive starts at $80 for 1TB and climb up to $140 for 4TB. In the mid-range, you’ll find 2TB for $100 and 3TB for $130. All four versions are currently available for preorder today over on Western Digital’s site. They’re estimated to ship on July 11th.

The My Passport™ Ultra drive is trusted, portable storage in a design that brilliantly pairs metal and matte finishes to create a sophisticated style. With plenty of space to store all the content you love, WD Backup™ software and password protection help keep all your memories safe and secure. Easy to use, just plug it in to start saving and backing up.

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