Amazon adds over 70 products to its Dash Button lineup: Doritos, Red Bull, Energizer, Starbucks, more


It was a year ago to the day that Amazon announced its Dash Button service, which provides consumers “easy-one touch ordering” of a variety of products. Today, the online giant has more than tripled its lineup bringing the total number of products to over 100.

From home goods to food, personal care and more, Amazon is making its move to show that Dash is a viable service. Head below for a look at the new buttons that are available for ordering today.

From the outset, Amazon has had some big names attached to its Dash program: Bounty, Colorox, Gatorade, Huggies and more. However, there was certainly room for improvement. Today’s announcement adds a variety of products across some of Amazon’s most popular categories. Standouts include Doritos, Energizer, Quaker, Red Bull, Starbucks, Trojan and more. Hop over to the Dash Hub for a full look at the new line of buttons available.

Amazon is continuing its promotion that nets customers a $4.99 credit after their first Dash button purchase. If you’ve not used the service before, simply order a button and use it to refill that specific item. After your “first press”, the credit will be added to your account within a few days. Full terms and conditions can be found here.

With today’s announcement, Amazon has shown that it is committed to growing this unique service. It will be interesting to track how it evolves in the coming year as it shows its viability. Be sure to drop us a comment down below on which Dash button you’ll be picking up today. I’ve already ordered a Vitamin Water and Red Bull for my pantry.


More Than 100 Amazon Dash Buttons Now Available, Giving Prime Members the Easiest Way to Order Thousands of Products

Amazon Dash Button triples available brands, including new brands like Brawny, Charmin, Clorox, Doritos, Energizer, Gain, Honest Kids, L’Oreal Paris Revitalift, Lysol, Peet’s Coffee, Playtex, Purina, Red Bull, Seventh Generation, Slim Jim, Snuggle, Starbucks, Trojan, Vitamin Water, and more

Dash Buttons are now available for new retail categories including snacks like chips and sunflower seeds, vitamins, office products, pet supplies, feminine care, batteries, and new beverage options like tea, soda, and juice

Prime members increasingly use Dash Buttons to stay supplied with everyday essentials—Dash Button orders have grown by more than 75% in the last three months and now take place more than once a minute

SEATTLE–(BUSINESS WIRE)–Mar. 31, 2016– (NASDAQ: AMZN)—One year after announcing Amazon Dash Button (, Amazon today more than tripled the lineup of brands available to its Prime members through the program. Members can now choose from over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of products. With Dash Buttons, Prime members never have to worry about running out of everyday household essentials from coffee to condoms, and snacks to soda. When a customer sees supplies running low, they simply press a Dash Button to order.

“We’re thrilled with the positive response we’ve seen for Dash Buttons—and we heard loud and clear from customers that they wanted more brands, more categories, and more products in the program. We’re excited to now offer over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of product options,” saidDaniel Rausch, Director of Amazon Dash. “Prime members are using Dash Buttons at an increasing rate—over the last three months, Dash Button orders have grown by more than 75%. Customers are using Dash Buttons more than once a minute, helping ensure they never run out of their everyday essentials.”

“PepsiCo is always looking for new and innovative ways for shoppers to engage with our brands…the Dash Button was one of those unique opportunities,” said David Orr, Global Customer Lead, PepsiCo. “We have been very pleased with shopper feedback and engagement since the launch and look forward to expanded learnings moving forward.”

“Dash Button makes shopping easy, and fun. We’ve seen great engagement from our customers and are excited to bring more brands to the Dash Button lineup, including favorites like Lysol, Airborne and Air Wick,” said Taryn Mitchell, Global VP Digital Sales, RB.

Dash Buttons are available to Prime members for $4.99 each, and they’re essentially free—with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. When a customer is running low on one of their everyday essentials, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order Dash Buttons at

Prime members using Dash Button have shared the following:

“I absolutely LOVE my Dash Buttons. My husband and I first bought two of them to try out (Tide Pods and toilet paper). A week later we bought three more (dishwasher detergent, paper towels, and trash bags).
– Bethany M.

”As the soon-to-be new parent of twins, being able to order more wipes in a sleep deprived stupor without having to remember my login information seems pretty spectacular. First order arrived even sooner than expected.”
– Joshua K.

“Honestly, I love being able to just push the button when I get low on trash bags and a new box appears at my doorstep two days later. It couldn’t be any easier than that.”
– Christy P.

“I’ve placed the Dash buttons where I normally place the toilet paper and cleaning products to remind me when to order the items. My girlfriend and I announce when we get the chance to press the button because we’re excited whenever we get the opportunity to press it…it’s fun and efficient.”
– Pedro S.


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