Amazon offers the View-Master Virtual Reality Starter Pack for $12.59 Prime shipped. Also available at Target. That’s nearly 60% off the original price and a match of our Prime Day mention for the lowest all-time at Amazon since it was released.

Forget those old 2D viewfinders, Mattel’s retro-inspired View-Master uses your iPhone or Android to bring objects from around the world to life in 3D. Simply insert your device into the viewfinder and fire up the app. From there, you can navigate a 3D world of different locations and landmarks. The starter pack includes a demo reel of available Experience Packs and everything needed to get rolling. Additional options include: Space, National Geographic: Wildlife, and Destinations.

This is the best-selling viewfinder toy at Amazon with a collective 4/5 star rating from 640 Amazon customers.

More on View-Master:

  • Enter the world of virtual reality with the View-Master Virtual Reality Starter Pack
  • This kid-friendly device will surround you with stunning 360-degree environments so you feel as if you are really there!
  • Download one of the View-Master VR apps, slide your smartphone into the viewer, look at the Preview Reel and simply click the lever to launch yourself into 360-degree immersive experiences!
  • The Preview Reel included with the View-Master VR Starter Pack allows you to demo available apps so you can try all Experience Packs (sold separately)
  • The Starter Pack includes 1 View-Master VR viewer, 1 Preview Reel, 1 adapter for iPhone 5, iPhone 5c and iPhone 5s and a user guide

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