Justin Kahn

The official Amazon Prime Big Deal Days sale is now in full swing with millions of discounts across every product category. We are looking at new all-time lows on official Apple gear, the first major price drops on the Google Pixel 10 releases, and hundreds in savings on Samsung gear. All of that joins a host of discounts on EVs and power stations as well as deep discounts on headphones, wireless earbuds, PC battlestation gear, and much more. You’ll find everything waiting below and be sure to check back soon as we constantly update this hub with more deals. 

Amazon’s official Prime Big Deal Days sale is now live! While we did see a number of early discounts live over the last week or more, the main event is now here with millions of products marked down for Prime members across a vast collection of product categories. Featuring everything from current-generation Apple releases and the latest Google Pixel devices, right through to PC battlestation gear, EVs, smart TVs, household essentials, handy kitchen appliances, and just about everything in between, the official 2025 fall Prime Big Deal Days sale is now ready and waiting.

Update: It appears the site is still updating for the Samsung Deal Days sale, but the enhanced trade-in values listed below are now live and up for grabs.

Samsung has now officially launched its massive fall sale event to deliver some of the best prices of the year on much of its most sought-after new releases. From the flagship Galaxy S25 and S25 Ultra, to its ultra-thin S25 Edge, and the latest foldable releases – Z Fold 7 and Flip 7 – there are literally hundreds in savings up for grabs right now.

One of the most exciting releases in the mouse game, in about as long as I can remember, has arrived with the all-new Logitech MX Master 4. Previous iterations have been, and still are, very popular among readers and staffers. I have colleagues that have been urging me and my poor mouse hand to switch over from the infamous Magic Mouse for more than a couple years now – will the MX Master 4 finally be the turning point for me? Is the MX Master 4 better than Magic Mouse? Let’s dive in. 

Ubisoft has now officially revealed what it is calling a “major” expansion to Assassin’s Creed Mirage known as Valley of Memory. It has already put up a short teaser trailer for the new DLC add-on, but the full reveal of the new free update on the now two-year old AC title is set to go live today, and very soon at that. 

As part of its early Prime Big Deal Days offers, Amazon is now offering its best price ever on the Apple Watch Magnetic Fast Charger with USB-C. Regularly $29, you can now score one in brand new condition down at $15.87 with free shipping for Prime members or in orders over $35. Just be sure to head below where you’ll find details on how to score one for touch less with bulk packaging. 

Welcome to 9to5Toys News Weekly – your go-to spot to catch up on the latest new product releases, features, and hands-on reviews. This weekly roundup collects all of the coolest new gadgets, the most interesting updates in the world of tech, and more from the past week, and organizes it into a single handy reading list for you to sift through every Sunday morning. This week it’s all about the new Logitech MX Master 4 mouse with haptics, the now live Target 2025 Circle Week Prime Day sale, a complete Xbox Game Pass overhaul, and Amazon’s 2025 device reveal event – all-new Echo gear, Ring, Blink, Fire TV, Kindles, and more.

Amazon’s early Prime Big Deal Days sale is now in full swing, with plenty of notable offers already up for grabs. While you certainly need to be careful jumping on deals today and over this weekend ahead of the main event, after many years of experience on the matter we have compiled a list of notable disocunts you can rest assured are either already live or very close to the price we are going to see next week. From Apple gear and upgrades for your smart home, to power stations and e-bikes, Amazon’s in-house tech that is already at Prime Day pricing to all-new releases not likely to drop any lower next week, you’ll find our favorite early Prime Day deals to shop right now down below.

The official 2025 fall Target Circle Week ad has arrived. As you know Amazon’s Prime Big Deal Days early offers are already live and the official sale will begin next week on October 7, but Target’s massive Circle Week sale will be going live a couple days before that. As we reported previously, Target will be running a weeklong event to take on the fall Prime Day sale that will kick off this weekend and we now have the actual official 55-page Target Circle Week ad  for you to scope out below. 

While somewhat divisive in terms of design, I personally love the SANDMARC iPhone 17 Pro/Pro Max metal and leather cases. In previous year’s, the brand’s unique metal cage camera array protection was only available for the pro-grade iPhone models, but with the launch of Apple’s new thin-as-Air handset, it has decided to expand its reach and deliver its all-new iPhone Air Pro Leather Case in black or brown – and we have an exclusive deal for you using code 9TO5TOYS at checkout. 

Update: The new Desert Gold Bose Ultra Open Earbuds have also surfaced on Amazon today.

We recently had a chance to go hands-on with the brand new QuietComfort Ultra Bluetooth Earbuds (2nd Gen) and loved very second of it. They debuted with three color options at $299, but a new Desert Gold – Limited Edition treatment seems to have just leaked on Amazon at $279 shipped. 

There’s no telling how long this one might last, but it looks like you can score the popular Affinity image manipulation and editing apps for FREE right now using the steps below. 

Today Anker unleashed its all-new 2025 range of Prime charging gear, complete with onboard displays, 25W MagSafe action, and more. We have already detailed the early launch deals right here, as well as a feature on the brand new 25W 3-in-1 MagSafe Charging Stand with onboard cooling, a display of its own, and the companion app, but now we are taking a look at the launch deal on, what is for many, another highlight from the new releases – the Anker Prime Power Bank (26K, 300W). Details below. 

If you’re not sold on the new Galaxy Watch 8, or just don’t want to drop the $350+ to nab one, Amazon is now serving up one of its best prices ever on the still more than capable Galaxy Watch 7 – you can score one down at $158.99 shipped. 

Just after recently detailing the brand’s new iPhone 17 case collection, today we have secured readers an exclusive 20% off the entire collection of UAG Apple Watch bands. Compatible with the new Apple Watch Ultra 3 and Series 11, as well as previous-gen models, deals on UAG bands do not come around all too often but you can now use code 9to5watch at checkout to land a notable deals across its entire collect of models. 

Update: Pre-orders are now live on the Echo speakers and displays:

• Amazon Echo Dot Max $100
• Amazon Echo Studio $220
• Amazon Echo Show 8 $180
• Amazon Echo Show 11 $220

Alongside the new Kindle Colorsoft, Ring gear, Blink cams, and more, the headliner reveal of today’s show is the long-awaited next-generation Echo smart speakers and Echo Show smart displays. 

As part of today’s live event in NYC, the all-new Kindle Scribe Colorsoft has been revealed. This new reader-meets-tablet takes on all of the stylus action of the existing Kindle Scribe, but as the name suggests also delivers a full color screen like that of the existing Kindle Colorsoft. There’s some other new models too.

Update: Amazon’s new Fire TV Stick 4K Select streaming device is now up for pre-order at $40. 

At today’s live Amazon Devices event in NYC, Amazon has now revealed the all-new Fire TV Stick 4K Select – a device it calls the “fastest streaming stick under $40.” 

Anker has now officially released its new Prime charging gear and everything is now available for purchase. All of the new gear is releasing today on Amazon and direct with launch deals across the board on the 25W Car Charger, the new Qi2.2 3-in-1 25W MagSafe stand, the 26,250mAh Power Bank, and the new 160W Anker Prime Charger. 

Considering how popular the announcement The Elder Scrolls IV: Oblivion Remastered was for 9to5Toys readers, we are doing something little bit different for this morning’s games post – the physical deluxe edition of the game is now live on Amazon for pre-order. While many expected the price to be much higher, you can now secure a physical copy of Oblivion Remastered on PS5 or Xbox Series X|S at $39.99 shipped – that’s less than the digital copy on the PlayStation Store. Now set for release on October 13, if you’re looking to secure a boxed copy for your collection, Amazon’s physical deluxe copy is now live with some extra goodies – a digital art book and soundtrack, new quests for a series of new armor, weapons, and horse armor sets, and the expected Shivering Isles & Knights of the Nine story expansions. 

Update: Pre-orders are now live on the Echo speakers and displays:

• Amazon Echo Dot Max $100
• Amazon Echo Studio $220
• Amazon Echo Show 8 $180
• Amazon Echo Show 11 $220

Today could be a big day for the Amazon Devices team as it is set to take the stage in NYC to reveal what appears to be the next-generation of Echo devices (likely some Kindle and Fire TV action too). While much of its current lineup of Echo smart speakers and devices, as well as some Kindles and the Fire TV Sticks are already seeing as much as 50% price drops as part of the early Prime Big Deals Days sale, the next-generation models appear to be on the horizon, and we will know all about them this morning. 

We haven’t quite seen lineup-wide clearance pricing yet on the now previous-gen Apple Watch Series 10, but there have been a couple configurations here and there hitting new all-time lows – much like we have today at Amazon. You will now find the 42mm Apple Watch Series 10 GPS + Cell starting down at $329 shipped. Originally $499, this is nearly 35% off and the best price we have ever tracked on Amazon. 

Logitech has now officially revealed the new MX Master 4 mouse. The long-awaited, and oft leaked new flagship mouse from the brand is surfacing in an official capacity today. The new Logitech MX Master 4 is now available for purchase at $119.99 shipped. Scope out the details and some hands-on impressions down below. 

As you likely already know from our recent coverage, the all-new Anker Prime charging gear is officially arriving today, including a launch deal on its new 25W Prime MagSafe Charger. The new display-equipped 3-in-1 magnetic charging stand is up for sale on Amazon with a solid launch discount up for grabs after clipping the on-page coupon. 

Apple unleashed its new AirPods Pro 3 last week alongside the new Apple Watch models – Series 11, Ultra 3, and SE 3 – not to mention a host of new accessories for iPhone 17, 17 Pro, 17 Pro Max, and the new iPhone Air. While we are still awaiting the return of the light launch deal on the new AirPods, just about everything else Apple released this month is now seeing launch deals at Amazon and we have collected all of it for you below. 

Alongside the release of Apple Watch Series 11, Ultra 3, and SE 3, we have seen some interesting new band options surfacing alongside our 2025 collection of favorites to check out. One of those new models is Spigen’s Alpine Loop-style band you can pick up for $25 (more details right here) and we have just spotted another new model from the brand known as the WBF0 Lightweight Fabric Strap with a $20 list price on Amazon. 

After the 30th anniversary PlayStation 5 hardware releases, and the 15th anniversary of PlayStation Plus, September 2025 marks the actual 30th anniversary of PlayStation in North America and Europe, and Sony isn’t finished the celebration yet. Today it took to the official PlayStation Blog to reveal some all-new collectibles and the PlayStation x Reebok collection. Scope it all out below. 

Today Anker officially released its all-new 2025 Prime charging gear with launch deals. We have already detailed the offers on the new Anker 25W 3-in-1 MagSafe Charging Stand with the color display as well as the new display-equipped 26,250mAh Prime Power Bank and the rest of the lineup right here, but let’s dive into the early discount on the new 25W MagSafe Prime car charger too. 

We are just over a week out from the official fall Prime Day sale known as Prime Big Deal Days.  While we are already tracking a ton of notable early deals on Amazon’s Echo smart speakers, Fire HD tablets, and Kindle readers as well as up to $750 off Samsung gaming monitors, and much more, today Amazon has released an official sneak peek at loads of upcoming fall Prime Day deals. 

Just after Target and Walmart both announced upcoming fall Prime Day competitor sales, Best Buy has now officially launched its own Member Deals Days event. Delivering a large selection of discounts for its paid Plus and Total members, the Best Buy Prime Day competitor sale is now live and will run through this Sunday. 

Welcome to 9to5Toys News Weekly – your go-to spot to catch up on the latest new product releases, features, and hands-on reviews. This weekly roundup collects all of the coolest new gadgets, the most interesting updates in the world of tech, and more from the past week, and organizes it into a single handy reading list for you to sift through every Sunday morning.

If you didn’t get a chance to pre-order the new LEGO Game Boy set, worry not, it is now up for sale at Amazon and appears to already be shipping. While it wasn’t scheduled to actually release until October, according to Nintendo, you can indeed scoop one up right now…but there’s also a deal live for Costco members right now too. Details below. 

Amazon really wants you to buy your new Apple Watch there this week – it is undercutting every other retailer on a collection of Apple Watch Series 11 models, as well as the new SE 3, and now we are tracking some light discounts on the new Apple Watch Ultra 3 lineup as well. These are clearly not giant discounts by any means, but for early adopters there’s no sense not keeping a few extra bucks in your pocket – Amazon now has the lowest prices on the new Ultra 3 in black and natural configurations. Details below. 

The next MURAKAMI drop has been revealed. CASETiFY is well known for its crossover projects with major IP, cultural institutions, pop culture franchises, and a whole lot more, but it has now officially announced a new MURAKAMI x CASETiFY Co-lab project that blurs the lines between “art history, pop culture, and personal expression” – a bunch of iPhone 17 cases covered in MURAKAMI FLOWERS. 

Right on cue, the new MUJJO leather iPhone 17 case lineup landed immediately after the new phone’s hit the virtual stage at this year’s “Awe dropping” event in Cupertino. They have been some of the best leather cases for the price for than a couple years, and now it’s time to see how its Full Leather fits on the new iPhone 17 Pro and 17 Pro Max. 

We have already reviewed the Journey LOC8 URBAN Key Organizer, came away impressed, and featured a series of 20% discounts. But Journey has released a new Universal version of its more premium key organizer multi-tool, this time with both Apple Find My and Android Find Hub support. It is also debuting with a solid 20% launch discount as well. 

Alongside its new leather BookBook case, Twelve South debuted an all-new collection of silicone iPhone 17/Pro and Pro Max cases with matching Apple Watch bands to match. We have now had a chance to test them out in an attempt to answer the glaring question here – why would anyone pay $50 for a Twelve South silicone case when they can get one that looks similar on Amazon for $16? Let’s dive in.

The Xbox Tokyo Game Show 2025 Broadcast delivered a series of new updates and add-on content coming to some major releases, but the headliner announcement was the reveal of Forza Horizon 6. 

It has been a long time coming, but Insomniac has finally given us a seriously good look at its Wolverine game, and it looks wild. Some may have felt it was going to sugar the experience, but this isn’t your neighborhood Spider-Man folks – this thing looks rough, raw, and extremely violent. Just the way we wanted it. 

At today’s State of Play showcase, which capped off with a brand new gameplay trailer for the Insomniac Wolverine game (it looks wild!), Sony also revealed the Pulse Elevate – “Sony Interactive Entertainment’s first wireless speakers for desktop gaming.” 

Okay here we go folks, it’s time to see what PlayStation has in store for us on the next State of Play livestream. Yesterday Sony announced it would be hosting a September State of Play event alongside the TGS festivities and it is all set to kick off this afternoon.

Burton Goods and its beautiful handmade leather cases are back for iPhone 17 Pro and Pro Max, but today we are taking a closer hands-on look at its brand new iPhone Air case – the Heritage Leather. If you like leather goods, real proper artisanship, and a case the ages beautifully, Burton Goods should be on your radar – but can it keep up with Apple’s awe dropping new ultra-thin iPhone?

Capcom is set to host its Tokyo Game Show livestream this morning. While we are not expecting anything new from the highly-anticipated Resident Evil Requiem, just about every other major Capcom franchise, alongside some of the upcoming titles will be present and going live this morning on YouTube with new details and gameplay footage. 

Logitech is debuting its new Signature Slim Solar+ K980 Keyboard today. Yes it is a solar keyboard, but it’s not quite like any other solar keyboard I have ever used. You never need to charge this one – just the ambient light in your space, natural or otherwise, will keep it juiced indefinitely.

Nomad is back, as expected, with a slate of new sporty and leather cases for iPhone 17, 17 Pro, and 17 Pro Max, as well as some Air models (more on those to come). I absolutely adored last year’s Nomad Traditional Leather Case for my iPhone 16 Pro – it is the most elegant model in the lineup if you ask me, and now it’s time to see how the new design works with Apple’s Cosmic Orange.