Update (10/9 3:22pm):

As many of us have been expecting, Sony has now officially announced a series of price drops on PlayStation 4. All 6 of the latest PS4 bundles are getting as much as a $50 price drop permanently in the U.S. and Canada. While we tend to see discounted bundles on a regular basis that rival the new prices, this will likely mean those deals will start getting even deeper. The sale is scheduled to kick-off tomorrow October 9th.

Here are the 6 bundles Sony mentioned in the announcement post on the official PlayStation blog, along with the new pricing and release dates:

We are yet to see the new pricing appear at retail, but you should start seeing them update as of tomorrow. You can find all the rest of our best gaming deals in our daily game/app roundups.

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