Amazon offers its latest Fire HD 10 tablet for $99.99 shipped. That’s a 33% discount from the regular going rate and a match of our previous non-Prime Day mention. Fire HD 10 delivers a 10-inch 1920 x 1200 display that’s powered by a 1.8GHz quad-core processor and 2GB worth of RAM. You can count on 10 hours worth of battery life on a single charge. Built-in Alexa functionality lets you call up various smart home actions, making it an easy way to expand your setup. Rated 4.2/5 stars.

We also spotted that Amazon is offering its latest Fire 7 Kids Edition Tablet for $69.99 shipped. This is 30% off its going rate and is a match for its all-time low. Amazon’s Kids Edition products sport a “2-year worry-free guarantee” that promises a replacement product should your young ones find a way to break the tablet. You’ll also get a year of Amazon’s FreeTime Unlimited with your purchase, which is a $69 value. Plus, the Fire 7 Kids Edition packs microSD support, allowing you to further expand its storage beyond 16GB if you need more movie storage. Rated 4.4/5 stars.

Ditch the HD display or worry-free guarantee and go with a smaller form-factor, Amazon’s Fire 7 tablet is $50. You’ll miss out on some features but that price tag is particularly compelling at 50% less than today’s lead deal. Up to 7 hours of battery life should keep you covered during the day, making it a great device for kids on long road trips. Rated 4.2/5 stars.

Fire HD 10 features:

  • Brilliant 10.1″ 1080p Full HD display (1920 x 1200), up to 1.8 GHZ quad-core processor, 2 GB RAM, and up to 10 hours of battery life.
  • Our largest display, now with over 2 million pixels, stereo speakers, Dolby Audio, and dual-band 802.11ac Wi-Fi—perfect for watching Full HD video, playing games, reading magazines, and streaming content seamlessly
  • Use Alexa hands-free mode to pause videos, play music, open apps, show sports scores, display the weather, and more—just ask
  • Call or message almost anyone hands-free, or make video calls to family and friends with a Fire tablet, Echo Spot, Echo Show, or the Alexa App. Instantly connect to enabled Echo devices.

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