TAG Heuer celebrates 160 years with re-release of iconic 1964 Carrera watch

TAG Heuer carrera watch

This year marks the 160th anniversary of TAG Heuer coming into existence, and the brand is celebrating by re-releasing some of its most iconic designs. One of the first timepieces to be announced is its Carrera 160 Years Silver Limited Edition, which was first revealed back in 1964. Tag Heuer will only be producing a select number of this chronograph, which was made in conjunction with one of the “world’s most dangerous races” at the time. For full details and background on today’s announcement, head below.

TAG Heuer brings back its 1964 Carrera watch

TAG Heuer officially hit the scene back in 1860 and over the course of 160 years has become one of the most iconic brands out there. Especially in the watch market. In 1962, designer Jack Heuer first caught wind of the Carrera Panamericana, “one of the world’s most dangerous road races.” It was shortly after the Heuer created the Carrera-inspired chronograph with a beautiful all-glass face and leather band.

The Carrera Panamericana will be limited to 1,860 pieces in total with a few changes from the original. Most notably, the casing will move from 36mm to 39mm to accommodate a slightly more modern design. It’s backed by a Manufacture Calibre Heuer 02 movement but now includes an 80-hour power reserve on the stainless steel model.

A few modern changes

Inside is TAG’s Manufacture Calibre Heuer 02 movement, which features a total of 168 elements and pieces. On the backside is a special anniversary edition inscription, which denotes the model number out of 1,860. The back also has a new sapphire crystal casing, which reveals a revamped oscillating mass inside. Basically, you can see all of the movements inside, a feature that was not available on the original.

You can currently sign-up to be notified when pre-orders open in June. Pricing will start at $6,450, and each model will ship with a carrying case and all of the necessary paperwork denoting its limited-edition status. Learn more here.

Source: TAG Heuer


TAG Heuer Carrera Limited Edition: celebrating 160 years of history

On the occasion of the brand’s 160th anniversary, TAG Heuer unveils the TAG Heuer Carrera 160 Years Silver Limited Edition. A unique chronograph, coalescing the Carrera collection’s prestigious heritage with TAG Heuer’s latest innovations.
From its creation in 1860 to the present day, TAG Heuer has always been distinguished by its visionary outlook. For 160 years, the brand has never ceased innovating and designing watches at the cutting edge of technology.

TAG Heuer has chosen to celebrate this anniversary by paying tribute to the iconic Carrera collection, a symbol of its audacious spirit. On this occasion, the Manufacture presents the TAG Heuer Carrera 160 Years Silver Limited Edition, of which only 1,860 pieces have been produced. The watch will be available worldwide from June 2020. It was in 1962 that Jack Heuer heard about the legendary Carrera Panamericana, one of the world’s most dangerous road races. The following year, the first Carrera Heuer chronograph was born.
Shortly after its inception, the Carrera Heuer caused a sensation by shaking up the codes of traditional watchmaking. With its refined and audacious design, its technical innovations and optimal readability, the model quickly became the watch of the greatest racecar drivers.

To design the TAG Heuer Carrera 160 Years Silver Limited Edition, TAG Heuer was inspired by the famous 1964 monochrome model featuring a silver dial. Set apart by its sleek design and its three azure counters, this mythical chronograph paid tribute to speed demons. Exuding a seamless blend of homage and innovation, this limited-edition of 1,860 pieces is distinguished by the shape of its new 39 mm case, compared to 36 mm for the original model. Powered by the Manufacture Calibre Heuer 02 movement, the stainless-steel model boasts an impressive 80-hour power reserve. The Manufacture Calibre Heuer 02 movement assembles 168 elements, including a vertical clutch and a column wheel for high-quality chronometric accuracy. The anniversary edition is engraved on the new oscillating mass revealed through the sapphire crystal case back.

TAG Heuer Carrera 160 Years Silver Limited Edition, limited to 1,860 pieces, available from June 2020.


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