Amazon has announced that it is rolling out full Prime member benefits at Whole Foods nationwide starting Wednesday, June 27th. Today’s news comes just a few weeks after the program was expanded to an additional 10 states. In late May, we first caught wind of Amazon’s plan to roll out aggressive offers and new perks for its members, which include a full 10% off some of the most popular items found at Whole Foods locations. Today, we’re learning more about how Prime members are being wooed.

Ever since Amazon acquired Whole Foods last year, we knew that Prime memberships would play a key role in how the two brands interacted together. Fast forward to today and that relationship is becoming more clear. To get started, you’ll need the free Whole Foods app and a valid Amazon/Prime membership. The app provides a QR code which is scanned during checkout to validate your eligibility for additional discounts. You can learn more about the app here.

Amazon promises a rotating cast of discounts in-store, centered around Whole Foods 360 in-house brand. Starting Wednesday, you can expect to see the following offers:

  • Baby back pork ribs, animal welfare rated and no antibiotics, $4.99/lb., save $5/lb.
  • Sockeye salmon, wild caught Marine Stewardship Council-certified, $13.99/lb., save $6/lb.
  • Organic red cherries, $3.99/lb., save $2/lb.
  • Organic yellow peaches, $1.99/lb., save $2/lb.
  • Mochi ice cream, including flavors like chocolate, salted caramel, and green tea, self-serve, 5/$5
  • All bulk items, including favorites like nuts, granola, dried fruit, and hundreds more, 25 percent off
  • Organic Honest Lemonade, 32 oz., 2/$3

Whole Foods also plans to take an additional 10% off various sale items throughout the store, sweetening the deal even further. The same discount will also be applied to all deliveries through Amazon’s Prime Now service, which is available in over ten markets, including Atlanta, Los Angeles, Dallas, San Francisco, Boston and more.

A.C. Gallo, President and COO at Whole Foods Market explains the move to roll out Prime benefits nationwide further:

Since launching Prime savings at Whole Foods Market, we’ve seen excitement and momentum from both Prime members and our supplier partners. Our weekly Prime member deals are a hit and we’re excited that Prime members across the U.S. will now be able to take advantage of these savings in our stores.

As we detailed in our Prime Day predictions earlier this month, you can expect Amazon to roll-out additional in-store offerings during Amazon’s big summer shopping event. Our sources say that Prime Day is slated for Tuesday July 17th, with deals kicking off at noon the day before.

Look for Amazon to continue to introduce more Prime member benefits as its plans for Whole Foods become more clear. Particularly, the expansion of its 10% discount, which may become storewide in the near future.

Savings for Prime Members at Whole Foods Market Available in All Stores Nationwide Starting June 27

SEATTLE & AUSTIN, Texas–(BUSINESS WIRE)–Jun. 25, 2018– (NASDAQ: AMZN) – Prime member savings will be available in all Whole Foods Market and Whole Foods Market 365 stores nationwide beginning Wednesday, June 27, providing even more opportunities for Prime members to save at the nation’s leading natural and organic grocer. To learn more, customers can go to amazon.com/primesavings.

Starting Wednesday, Prime members can enjoy exclusive savings on select popular products, including:

  • Baby back pork ribs, animal welfare rated and no antibiotics, $4.99/lb., save $5/lb.
  • Sockeye salmon, wild caught Marine Stewardship Council-certified, $13.99/lb., save $6/lb.
  • Organic red cherries, $3.99/lb., save $2/lb.
  • Organic yellow peaches, $1.99/lb., save $2/lb.
  • Mochi ice cream, including flavors like chocolate, salted caramel, and green tea, self-serve, 5/$5
  • All bulk items, including favorites like nuts, granola, dried fruit, and hundreds more, 25 percent off
  • Organic Honest Lemonade, 32 oz., 2/$3
  • Plus an additional 10 percent off hundreds of sale items throughout the store

“Customer feedback has been overwhelmingly positive – in fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen,” said Cem Sibay, Vice President, Amazon Prime. “Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products.”

Customers also receive these exclusive Prime member savings when they have their groceries delivered from Whole Foods Market stores via Prime Now. Prime Now grocery delivery, together with the special savings for Prime members, are available in Atlanta, Austin, Baltimore, Boston,Cincinnati, Dallas, Denver, Los Angeles, Philadelphia, Richmond, Sacramento, San Diego, San Francisco and Virginia Beach. Prime Now offers free two-hour delivery on orders over $35. Delivery from Whole Foods Market will continue expanding throughout 2018.

“Since launching Prime savings at Whole Foods Market, we’ve seen excitement and momentum from both Prime members and our supplier partners,” said A.C. Gallo, President and COO at Whole Foods Market. “Our weekly Prime member deals are a hit and we’re excited that Prime members across the U.S. will now be able to take advantage of these savings in our stores.”

To start saving, customers can download the Whole Foods Market app, sign in with their Amazon account and then scan the app’s Prime Code at checkout. Or, customers can opt in to use their mobile phone number to save at checkout. To learn more about Prime at Whole Foods Market, to link your mobile phone number or to try Prime free for 30 days, go to amazon.com/primesavings. Eligible Prime members also receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including shopping and entertainment. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Prime members can also get deep discounts on select best-selling foods at Whole Foods Market plus an additional 10 percent off hundreds of sale items. Prime was built on the foundation of unlimited fast, free shipping and members receive Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns and unlimited Free Two-Day Shipping on more than 100 million items. Start a free trial of Amazon Prime at amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About Whole Foods Market

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom. To learn more about Whole Foods Market, please visit media.wfm.com.

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