We’ve had an exciting week of LEGO news and reveals, whether that’s the new brick-built Disney set, the massive UCS Star Wars Jabba’s Sail Barge set that has plenty of people abuzz, or the ongoing promotions offered in celebration of Batman Day 2024. Switching tracks and heading into a different direction this morning – and following right along by way of its Nike partnership from last month – the LEGO Group has officially announced a new multi-year partnership with Formula 1, ready at the line for a 2025 F1 season start. Head below for more, including a fun teaser trailer of what to expect!
I’m sure this exciting new partnership between LEGO and Formula 1 will have plenty of racing fans eager to put the pedal to the metal and race into the upcoming year, as we can only imagine what products, content, and building sets may hit the tracks as a result. One thing is a given though, we can definitely expect 2025 to become a banner year for LEGO F1 fans, as everyone’s favorite brick-building company has already assured folks that there will be a diverse portfolio of products for all ages – with features of the ten Formula 1 teams that are currently on the grid.
Racing fans will get to shift into higher gears of excitement for the top-speed racing event as icons from the race track, pit lanes, and garages get the brick-built treatment. This is certainly exciting news, and along with long-time fans of the sport, it’ll likely bring in plenty of new fans too, who will not only be introduced to the high-speed events, but also get to hop right into the driver’s seat for some new perspectives.
Here’s what we know so far, direct from the LEGO Group themselves:
“The partnership will launch in 2025, with fan zone activations at Grands Prix and a host of engaging content across the LEGO Group’s digital platforms for fans and families to enjoy, as data shows that in recent years, F1 has seen a huge surge in growth with younger fans – with more than four million children aged 8-12 now actively following the sport across the EU and US, while 40% of followers on Instagram are now under 25 years old.
A diverse portfolio of new LEGO products will see the Formula 1 teams recreated in LEGO brick form for F1 fans and LEGO builders. This will include products from LEGO® DUPLO® for pre-school children and sets for kids of all ages, as well as teenagers and adult builders.
Activities to come in 2025 will include a focus on bringing fans closer to the worlds of innovation, technology, and engineering through the fun of LEGO building, with interactive fan zone activities throughout the season for fans to experience, and products that celebrate the sport’s engineering and technical heritage.”
Unfortunately, at this early stage in the team-up, there’s not much more information that has come out in terms of specifics, though the LEGO Group has provided another fun teaser trailer to peak builders’ interests for the time being.
Check out the teaser here:
More of the latest news from LEGO
- Celebrate Batman Day 2024 with LEGO’s 2x and 3x Insiders Points and 85th anniversary BrickHeadz
- LEGO reveals Star Wars UCS Jabba’s Sail Barge and Imperial Dropship vs. Rebel Scout Speeder sets
- LEGO has unveiled its new Ideas Magic of Disney set and opened pre-orders ahead of October
- LEGO officially reveals three new Wednesday Addams building sets ahead of October release
- New LEGO Over the Moon set with Pharrell Williams minifig goes up for pre-order today
- Have a holly jolly Christmas with LEGO’s newly revealed Botanical sets arriving in October
- LEGO and Nike are officially teaming up on mysterious new building sets and more
- 1, 2, 3 – GO! LEGO officially reveals six new Mario Kart sets racing to market in 2025
- First look at three 2025 LEGO Animal Crossing sets introducing Celeste, Leif, and Mable
- LEGO Ideas announces future 80s-themed The Goonies and Gremlins sets, get first looks here
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