Black Friday 2021: Best deals, ad leaks, and coverage

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313 'Black Friday 2021' stories

October 2021 - November 2021

Black Friday 2021 will be delivering the year’s best discounts, and 9to5Toys will be working around the clock throughout the holiday shopping season to bring you all of the best deals, ad leaks, and more. While Amazon will be setting the pace as we head into Thanksgiving week, other retailers like Best Buy, Walmart, and Target will be looking to match with their own sales and equally as eye-catching of deals.

In previous years, this has been the best time to score deep discounts on TVs, Apple gear, smart home accessories, and much more. That’ll of course be continuing into 2021, as this year we’re expecting to see much of the same in the lead up to Black Friday.

All of the best Amazon Black Friday deals will be regularly posted on this landing page. Make sure you’re following us on Twitter as well so you don’t miss out on Lightning deals and more throughout Black Friday 2021 and beyond into Cyber Monday 2021.

When is Black Friday 2021?

This year’s Black Friday festivities will officially kick off on November 26, 2021, the day following Thanksgiving in the United States. We’ll likely see many of the headlining deals go live starting the Sunday before on November 21, though don’t expect to see the doorbusters until Black Friday proper.

Various retailers like Walmart, Best Buy, and Target will all offer in-store doorbusters and promotions starting on Thanksgiving Day. Other retailers will be closed on Thursday, not opening their doors until Black Friday proper.

Amazon will be offering a rotating cast of deals throughout Black Friday, with new offers popping up every hour on its Gold Box landing page. There will also be a number of Lightning Deals at Amazon, which are sure to sell out quickly throughout the Black Friday festivities.

What retailers do Black Friday?

Amazon, Best Buy, Target, Walmart, and others are all expected to offer notable deals throughout Black Friday. Based on past years, Amazon is likely to price match most offers from its competitors. Target will be offering 5% off for RedCard members along with free shipping. Best Buy and Walmart will also feature additional perks for shoppers.

Of course, more minor retailers will also be offering notable Black Friday promotions throughout Thanksgiving week. Fashion retailers will also be ramping up with aggressive discounts on a wide range of styles. Our fashion guide will be continually stocked with notable promotions.

How can I get the best Black Friday deals?

Right here at 9to5Toys, of course! Be sure to follow our Twitter account and download the 9to5Toys app! It’s available for FREE on the App Store. This is the best way to stay up to date on all the deals throughout Black Friday.

What to know about Black Friday ad leaks?

We’ll see ad leaks starting on October 31st throughout the month of November. Some retailers will purposely leak or release their Black Friday ads early, others will not want to reveal their deals until the Sunday before Black Friday. We’ll be updating this guide with all of the latest Black Friday ad leaks in the lead up to this year’s biggest shopping event.