Amazon Prime Day is just around the corner, and we’ve already seen both Walmart and Target announce sales to compete with the shopping holiday. Now, it’s Best Buy’s turn with the Bigger Deal Event. But, there’s a twist here: Many deals are already live. That’s right, Best Buy isn’t waiting until next week to start its sale extravaganza. While the sales will rotate in and out through the next week, with everything coming to an end on June 22, we’ll take a closer look at the currently live sales below as well as what we could see in the days ahead.
Best Buy ‘Beta’ tests new premium subscription service: 24-month protection, tech support, more
Best Buy has begun testing the waters on its new premium subscription service, Best Buy Beta. For a one-time annual fee, Best Buy Beta members would have access to 24/7 tech support provided a la Geek Squad, 24-month protection plans on your tech purchases, and a plethora of other perks. We’d covered a similar phenomenon back in 2018 with the release of Total Tech Support, but now it seems the company is shifting towards a more general premium membership experience. And we have to ask, is it worth the dough?
